This activation was launched as part of the new Toyota Etios campaign, ‘Here to make you smile’.
An empty store front in Cape Town was transformed into an interactive display using 2nd hand objects. Passersby were asked to tweet what makes them smile for free gum from the Smile Machine.
Credits:
DraftFCB
Hellocomputer
Thingking
5 Comments
I think it’s still up & running in Vredehoek Ave, CPT…
a very bias WOW!!!
Good Job everybody…
Champion
Awesome
well done!