AUGUST formed in 2011 as a creative online video agency with a focus on creating branded video entertainment for the web. The company aims to revolutionise how brands are presented online, believing brands need to offer curated content, more entertainment and content of value rather than simply making videos better suited for television commercials.
This fun, tongue-in-cheek project by AUGUST makes light of the serious marketing infatuation with brands trying to make viral videos.
They have the answer, ineedaviralvideo.com, the (possibly world first) automatic viral video concept generator. Users can click the ‘generate’ icon on the website and the generator automatically spews out an idea for a video based on previously successful YouTube video titles that have received millions of hits. Failproof, right?
The footnote on the site reads, “Still not loving it? Well, truth is you can’t control what videos go viral or not. What you can control is the quality of content you produce. That’s where we come in.”