After moving from their office in Greenpoint to a brand new studio in Woodstock, Bittersuite Advertising redesigned their business cards in a style inspired by the street art in their new neighbourhood.
They said, “We wanted to find a way to inform clients of our new address, using nothing but a pile of our old business cards.We decided to ‘recycle’ the cards, briefing a team of local artists to create a series of unique illustrations over the old card design, drawing inspiration from our move to Woodstock, the neighbourhood’s unique art culture, and the Bittersuite ethos of ‘creativity through contradiction’.
We then sent each of these one-of-a-kind business cards to one of our clients, with each card slotting into an A3 poster version of the business card illustration, with the following message: ‘Carried away by the winds of change, we’ve traded in our hamster cage for a bigger, better space to create, destroy and invent with renewed inspiration in a neighbourhood where passion never sleeps’.”
Credits:
Creative Director: Andrew Hofmeyr
Graphic designer: Tessa Kleingeld
Illustrators: Tessa Kleingeld, Clement De Bruin, Lauren Fowler and Bruce Mackay
Copywriter: Caitlin Cloete
10 Comments
Love them!
Such awesome illustrations!
awesome work..
Nicely done!
Absolutely LOVE this work!!! the concept is so clever and very innovative…very in keeping with Woodstock and the vibe that the place creates. well done!
Great idea to recycle old business cards. Very cool illustrations too.
Such impressive work guys, well done. Such a lovely idea executed perfectly.
Thanks for the great feedback and thanks to our brilliant illustrators, Bruce, Lauren and Clement. This job would have been nothing without you! Well done
Fantastic work and well done.
Awesome work! Brilliant idea.