This online game was made by Gloo for FNB Private Clients. Users are asked to spot the hidden bears to demonstrate how easy it is to spot hidden challenges when you know what to look for. The campaign message is that FNB private bankers provide individual and relevant advice to their clients on what to look out for to grow and protect their assets.
Try it out here.
Credits:
Digital Production Company: Gloo Design Agency
Executive Creative Director: Pete Case, Claudio Afonso
Creative Director: Greg Russell
Writer: Shelley Pembroke, Camilla Clerke
Designer: Chanetsa Mukahanana, Monde Dikwayo
Programmer: Paul Snyman
Agency Producer: Michelle Geere
Information Architect: Pete Case, Claudio Afonso, Ryan White, Chanetsa Mukahanana
Strategist: Templar Wales
16 Comments
This is unusually cool.
Wow. Took me 6 seconds. This should be targeted at Bob T clients not Private Clients.
erm…what? could a “private client” please explain why this is so cool? or unusually cool?
wow, 4 people on information architecture. Those bears must have taken some herding
nice work guys
WMP @b-dog – great comment
ooooooooooooooooo looky looky semi-cool parallax effect. No wonder you needed 4x IA’s on this project
wow, this definitely sucks balls
OMG this is lame. “Challenge a friend” requires their email address. In this day and age it should use FB. Honestly. And I dont think a ‘private client’ would do this either
Just a few notes about the FNB Bulls and Bears piece. A lot of viewers have mistaken this piece for a stand-alone game. It isn’t. It’s a one advert in an integrated campaign, which results in the necessity for a large number of credits.
The Advert itself was created for and published in iPad news apps, making flash an impossibility. Similarly, due to limitations from the publishers, we were not allowed share functionality that would direct users away from the app. This piece was never designed with the intention of being a stand-out gaming platform, ready to challenge the skills of the most tech-savvy individuals. Instead, it was designed as a unique mechanism to draw the attention of a notoriously hard-to-reach target market, without interrupting their day-to-day activities. Based on results, this was successfully achieved.
still gay.
I did this type of action script in my first year of coding, that was in 1998
Chan, cool story bro, but even the deep etching looks like a 5 year old did it
Digital Production Company: Gloo Design Agency
Executive Creative Director: Pete Case, Claudio Afonso = 2 ECDs for this?
Creative Director: Greg Russell = what did he direct?
Writer: Shelley Pembroke, Camilla Clerke = two writers, really?
Designer: Chanetsa Mukahanana, Monde Dikwayo = was one making coffee?
Programmer: Paul Snyman = ok
Agency Producer: Michelle Geere = ok
Information Architect: Pete Case, Claudio Afonso, Ryan White, Chanetsa Mukahanana = 4 people needed?
Strategist: Templar Wales
Cheers for the abuse Wesleigh. I hope you read Chan’s comments, where you’ll see this is part of a much larger campaign and number of elements. Glad you liked what Paul did though.
If something has to be explained, then it failed.
Pete, I appreciate that you took time out of your day to respond, thank you. Gloo is a fantastic agency and I have always kept my eye out for the stunning work that you guys do, so when I came across this you can imagine my surprise/disappointment.
Placing just a portion of the work online does leave one open to question and ridicule, if you wanted a positive rating I for one would have placed in context. What we see is what we judge and the execution of the flash game is really not great.
Id expect everything that Gloo does to be polished and Im sure Im not the only one.
Pete/Gloo guys – feel free to submit the larger campaign elements through our submissions process: http://10and5.com/submissions or submissions@10and5.com.