A print campaign by Ogilvy Cape Town advertising Brake Assist, available in selected Volkswagens.
Credits:
Executive Creative Director: Chris Gotz
Creative Director: Chris Gotz
Art Director: Justin Enderstein
Copywriter: Cuan Cronwright, Anthony Walton
Agency Producer: Merle Bennett
Photographer: David Prior
Spot the Ogilvy CT boys in this one:
6 Comments
Its pretty good, but not great.
?
never use your staff in your campaigns.
advertising 102
if you do, then don’t tell everyone about it. – Makes your campaign feel a bit inhouse and scammy.
Really? So anything looks like it’s far away till it’s right in front of you?? And this is a benefit???
Am I missing the cleverness?
If yes, then it’s not coming through. If no, then concept is weak and execution is bad. (ie. Does Brake Assist in selected VWs give your windscreen wide-angle weird vision? Dangerous.)
I drive a VW and would prefer ads that make me happy with my choice.
This is weak. I don’t get it. Don’t think Ogilvy spent too much time on this…