Arctic Circle was tasked with creating a new strategy, concept and corporate identity for film production company, Navigator Films who wanted something elegant, clean and sophisticated, while communicating a high level of creativity and a touch of Africa.
The concept revolves around visions and ideas emerging in a dream-like fashion from a variety of minds. Lines like â€˜Your vision into realityâ€™ and â€˜Release your visionâ€™ accompany these illustrations. Each of the partnersâ€™ business cards was personalised by using their portraits to create their own â€˜visionsâ€™ – using the characteristics of each person to make up the stories created on the card.
Featured here is a â€˜visionâ€™ box which was created to send as a gift to potential international clients. It includes information on the companyâ€™s philosophy and services, inspiring thought cards, a sketch pad, pencils, a sharpener, ruler, business cards and a flash disk. The concept was for the box to inspire and encourage potential clients to explore their creativity and bring their ideas and visions to Navigator, so they can turn them into reality.
Designer/Art director: Brett Atherstone
Copywriter: Salome Smith
Creative Director: Martinique Treadaway
Illustrator: Am I Collective