Yup that rumour that has been floating around the industry has finally happened: DraftFCB has acquired the digital agency Hellocomputer.
There are a whole bunch of places that you can find out more about the deal, we wanted to show you some of the work that they’ve done.
What do you think this means for the creative output of the two agencies in the future?
DraftFCB: Toyota Etios Make You Smile – Tweets for Sweets
Hellocomputer: Continental The Power of Stop 2
DraftFCB: Vodacom #Rooftop Trailer park
Hellocomputer: BP Ultimate ride
DraftFCB: Pendorings Vat Oor
For a full list of all the creative work the two agencies have submitted to Between 10 and 5 check out their category listing:
12 Comments
hold on there, it wasn’t for the toyota aygo but for the etios https://vimeo.com/44855304
ah yes you are right – we’ve fixed it thanks.
Im sorry, maybe Im miss-reading this, but as I understand from the link :http://10and5.com/2012/06/07/pendorings-vat-oor-game/ , the Vat Oor game was developed by Buynary? Or is there some typo in the credits?
Haai, baie geluk ons is bly julle Computer net gekom.
Hey Brattstar, you are right – the Pendorings was a DraftFCB Campaign, but digital was produced by Buynary. The post is not about the work they’ve done together, but rather individually.
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What’s interesting now is that all that type of outsourced work will go through HelloComputer (not ex-members of HC
all’s fair in love and war… just not business
Happy Friday!
We see it as a compliment when our work goes into our client’s portfolio. It means that we are doing something right. I think the partnership between HelloComputer and Draft is going to be interesting and I wish them the best of luck with the challenges they will face merging two cultures and agencies together.
It makes me really proud to see that the company that I started with Mark way back in 2005 become successful enough to be acquired by a global player.
nicely said!
nice! congrats Mark and Dave!
How much did they sell for?
good bye computer
@Andrew: Rumour has it around R60 mill