Ogilvy Cape Town uses Google’s Street View in this online game, ‘Volkswagen Street Quest’.
VW has sold millions of cars in South Africa since 1951, many of which are still on our roads. The aim of the game, which is played through Facebook, is to find and ‘Pin’ as many Volkswagens on South African roads as possible, using Google Street View. The game is played over four weeks and each week the user with the most correct ‘Pins’ will earn a spot in the Street Quest Grand Final, a live playoff that takes the game to the streets of Cape Town.
The rules are simple, pinned cars must be clearly identifiable as being a Volkswagen and pinning is only valid within South African borders.
11 Comments
really cool. Who worked on it?
Pretty cool. Wished they had weaved a better story though. Would have loved this to be more then just “count the cars to win”.
Great idea!
Think it’s great. Simple idea.
Yeah, could have definitely had a bit of a story,
I think the missed opportunity was more that it’s in facebook, but it doesn’t really use social dynamics -> Going head to head against your friends etc.
If you’re going to be on FB, with something that has VW production values, you should use the graph to its full potential.
But i really, i wish we had the client and had done the work. very, very nice.
Responding to the comment about a story & social dynamics – with most of the work we’re confronted with it’s more than often, tell the simplest story possible – the more you weave various strands into the story, cost time and budget start to complicate matters, not too mention the idea. The good ending, is the real world race through the streets of Cape Town in the final incarnation of the FB game.
The social dynamic thing was discussed at length, included, discarded, included again, and finally discarded until we cottoned on to a consensus and it was to just keep it simple. So we’ll see, we’re going to obviously follow the campaign very closely and keep attempting to enhance and or improve the experience. But that said I reckon we could certainly include the ‘race against your friend’ scenario in the next version.
Nicholas Wittenberg
Creative Director, Ogilvy Cape Town
Nice one.
Am I missing something…what do you win?
I also wear cheese as underpants
Nice
id pay to see that
It’s like playing Punch Buggy, but in digital. And you don’t get to punch your friends (which is what I think Shawn wants).
Really cool idea and execution.