In the build up to Van Coke Kartel’s Wie’s Bang album launch late last year, they launched a series of 4 electronic comic books of the same name. Each part was created by a different local illustrator and written by highly regarded Afrikaans writers. This meant that each had a completely different look and feel as the story-line advanced from one to the next.
The idea, a first for a South African band, was part of a campaign by ad agency Dojo115 and received great results. The rest of the album launch campaign by Dojo115 included printed comic books, a TV ad, a Twitter campaign, a Facebook campaign, a series of promotions on Watkykjy, appearances on various websites and a live stunt by the band on the Afrikaans TV channel, MK. The campaign ended with a music video for the bandâ€™s hit single â€˜Vir Almalâ€™, off the album.
The above video is a case study narrated by Van Coke Kartel front man, Francois Van Coke. The agency says that the comics ‘acted as a promotional device to grow the bandâ€™s fan base: most of whom are young Afrikaans South Africans, in a variety of LSM levels, aged between 16-35; who are usually comic book fans as well as hard-rock lovers.’
Here is some of our previous coverage.
Creative Director: Marais Janse van Rensburg, Adam Wittert
Art Director: Marais Janse van Rensburg
Copywriter: Marais Janse van Rensburg,Stefanus Nel,Griff,Zirkie,Lohan Grobler
Illustrator: Shaun Hill,Merwe Marchand le Roux,Lohan Grobler,Nanna (Anja) Venter
Additional credits: Francois Van Coke,Wynand Myburgh Jason Oosthuizen,Jed Kossew.