These posters are a collaboration between Net#work BBDO in Joburg and French-Canadian artist Guy Laramee, made to raise awareness of Exclusive Books’ donation of thousands of books to charities every year. To date, theyâ€™ve given almost 300 000 books to the enquiring minds of primary schools, community libraries and childrenâ€™s centres.
Net#work says, “Using old books that seem to have lost meaning, Guy creates a new purpose for them by sculpting them into landscapes. We paralleled these reappropriated works of art to the way Exclusive Books gives books meaning by donating them to those whom theyâ€™ll help the most. Accompanying this was the thought: When you hand a man a book, you give him the world.”
Executive Creative Director: Rob McLennan
Creative Director: Robert Rutherford
Art Director: Jacques Gross
Writer: Dave Everson
Photographer: Guy Laramee
Artist: Guy Laramee