These posters are a collaboration between Net#work BBDO in Joburg and French-Canadian artist Guy Laramee, made to raise awareness of Exclusive Books’ donation of thousands of books to charities every year. To date, they’ve given almost 300 000 books to the enquiring minds of primary schools, community libraries and children’s centres.
Net#work says, “Using old books that seem to have lost meaning, Guy creates a new purpose for them by sculpting them into landscapes. We paralleled these reappropriated works of art to the way Exclusive Books gives books meaning by donating them to those whom they’ll help the most. Accompanying this was the thought: When you hand a man a book, you give him the world.”
Credits:
Executive Creative Director: Rob McLennan
Creative Director: Robert Rutherford
Art Director: Jacques Gross
Writer: Dave Everson
Photographer: Guy Laramee
Artist: Guy Laramee
7 Comments
1: See picture on 9gag/pinterest/internet
2: Describe picture
3: ?????
4: Profit
That it’s yet another poster campaign for a bookshop is bad enough, but
that it has little to do with the goal of: “raising awareness of Exclusive Books’ donation of thousands of books to charities every year,” is a huge concern.
It does better to raise awareness of agency obsession with awards and sheer creative laziness in concept and execution.
feels like a bit of a leap.
@Lee Too true. Exclusive Books has been getting away with this kind of shyte for years. Holding my breath for the new multi-channel, all-media, TTL, fully-integrated Netflorist campaign.
Irrespective of what Kyle and Lee have to say . Conceptually this is one of the best print adverts Exclusive books has ever put out. This could potentially win a Loerie or Cannes Lion. Great work Net#work BBDO….. P.S 140BBDO loves you in Cape Town.
Hi “I am Mumbai”
It is not a concept, it is a cliché, one of the oldest in the book (that’s a pun).
These are so shoe horned, yet another example, of taking an exciting artists work and just slapping a logo on it, and then claiming its a creative idea. Please. Not your best Network. I am Mumbai, stop trying to get a job at Network.