Savanna is bringing big back with their new 1/2 litre bottle. This TVC by DraftFCB introduces the size in a manner quite unlike Savanna’s usual ‘dry’ communication. What do you think of the new direction?
Credits:
Copywriter: David Bassett
Art Director: Janine Caboz
CD: Doug Larter
ECD: Mike Barnwell
Production Company: Egg Films
Director: Jason Fialkov
Editor: Anthony Lee Martin
Audio Engineer: Graham Merrill
Audio Design: We Love Jam
Agency Producer: Vanessa Parkin
Producer: John Ronbeck
8 Comments
Actually, things are not getting smaller. The 90′s called, they want their idea back
LOVE IT!
meh. Highly average, didn’t crack the usual smile like their other ads. The brand ambassador didn’t nail his delivery at all, was very flat. Such a pity, may have made the difference.
I think it’s fun! And at least they avoided (my) new pet hate: the tracking shots/pan (where none is necessary). Well done, Draft.
amateur hour
Meh
Awesome work!
Good performance.