Euro RSCG created this multi-sensory billboard for their client Dettol to promote their support of The Children’s Hospital Trust. Traffic counter cables were laid across the Johannesburg M1 highway creating a heartbeat sound effect as cars passed over them. Using the motif of the brand’s green ribbon they depicted a heartbeat on a cardiac monitor.
As cars triggered the heartbeat, a ‘blip’ visual on the billboard came into view. This served to illustrate the tagline “A little bit of Dettol. A whole lot of life”.
Credits:
Executive Creative Director: Jonathan Deeb
Creative Director: Fiona O’Connor
Art Director: Alexandra Christodoulou
Copywriter: Paul Frade
4 Comments
And the chances of a driver reading that much copy (or anything) through the passenger window while driving on the highway…
How many motorists will make the connection and read all the copy while rushing to and from work. Terrible video, come on man, at least nail the video.
this is beyond lame!
First thought. Bad execution. Useless video.