Euro RSCG created this multi-sensory billboard for their client Dettol to promote their support of The Children’s Hospital Trust.¬† Traffic counter cables were laid across the Johannesburg M1 highway creating a heartbeat sound effect as cars passed over them. Using the motif of the brand’s green ribbon they depicted a heartbeat on a cardiac monitor.
As cars triggered the heartbeat, a ‘blip’ visual on the billboard came into view. This served to illustrate the tagline “A little bit of Dettol. A whole lot of life”.
Executive Creative Director: Jonathan Deeb
Creative Director: Fiona O’Connor
Art Director: Alexandra Christodoulou
Copywriter: Paul Frade