An ad by MetropolitanRepublic for MTN to demonstrate that the best things in life are Mahala.
It doesn’t say in the ad but we’re assuming it’s for their Mahala Thursdays promotion.
Credits:
Executive Creative Director – Eoin Welsh
Creative Director – Wes Phelan
Creative Director – Ernest Ray – Ray Mphande
Copywriter – Ntokozo Tshabalala
Agency Producer – Tanya Wagner
Production Company – Jump
Director – Michael Middleton

14 Comments
dope
I dunno if it’s because I’ve got pms, but that gave me goosebumps…
That hit the spot
such a nice ad!
very nice! Simple idea executed well always wins.
Lovely idea but where’s the call to action?
Really is cool.
Brilliant work. Especially when you compare that to Vodacom’s roof top ad. Which one do you think will have a better ROI?
The thula thula ad from MTN, I just love that ad, it is so sweet
this is AD is so sweet and the first time I saw it, it made me cry, I was so touched. This is an award winning ad, it really deserves an award! well done MTN
Great, moving ad.
Very nice
Simply lovely.moving
Brilliant Gold Loerie award from me
This advertisement evokes such strong emotions. Every time I watch it, I get so caught up in it that i think to myself, ‘if this advertisment signifies papa MTN’s motivation for keeping us connected; I’m pledging life time loyalty to the network. It is a beautiful add. It remind us that everday, mundane routines bring so much joy to our lives.