MTN Thula Thula - Between 10 and 5

MTN Thula Thula

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An ad by MetropolitanRepublic for MTN to demonstrate that the best things in life are Mahala.

 

It doesn’t say in the ad but we’re assuming it’s for their Mahala Thursdays promotion.

 

Credits:

 

Executive Creative Director – Eoin Welsh

Creative Director – Wes Phelan

Creative Director – Ernest Ray – Ray Mphande

Copywriter – Ntokozo Tshabalala

Agency Producer – Tanya Wagner

Production Company – Jump

Director – Michael Middleton

 

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14 Comments

  1. Sweet says:

    I dunno if it’s because I’ve got pms, but that gave me goosebumps…

  2. some art director says:

    That hit the spot

  3. tim says:

    such a nice ad!

  4. Mike says:

    very nice! Simple idea executed well always wins.

  5. Troll says:

    Lovely idea but where’s the call to action?
    Really is cool.

  6. Good Wan says:

    Brilliant work. Especially when you compare that to Vodacom’s roof top ad. Which one do you think will have a better ROI?

  7. Dehlia Fernandez says:

    The thula thula ad from MTN, I just love that ad, it is so sweet

  8. Nkanyezi says:

    this is AD is so sweet and the first time I saw it, it made me cry, I was so touched. This is an award winning ad, it really deserves an award! well done MTN

  9. Chest Rockwell says:

    Great, moving ad.

  10. leftfield says:

    Very nice

  11. Grace Ramadi says:

    Simply lovely.moving

  12. Summer42 says:

    Brilliant Gold Loerie award from me

  13. Sinegugu Maqam says:

    This advertisement evokes such strong emotions. Every time I watch it, I get so caught up in it that i think to myself, ‘if this advertisment signifies papa MTN’s motivation for keeping us connected; I’m pledging life time loyalty to the network. It is a beautiful add. It remind us that everday, mundane routines bring so much joy to our lives.

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