Henk Moolman is an optometrist based in Wellington who approached Fishgate Advertising to do a campaign for his newly-opened practice. The agency saw it as a refreshing challenge to do an Afrikaans campaign for a small town business, and jumped right into conceptualising an idea.
The truly local poster campaign features Wellington residents as models and was shot in and around the small town in the Andrew Murray Church, the local home industry shop and on Welbedacht wine farm. It encourages the people of Wellington to leave the Langarm on the dance floor and come in for an eye test.
Agency: Fishgate Advertising
Photographer: Justin Patrick
Post Production Studio: Still Image
Models: Schalk Burger snr, Helen van Niekerk, Maria van Aarde