Ogilvy Cape Town used a newspaper insert to demonstrate that people can experience a lot more when driving VW’s New Golf Cabriolet. By peeling off the roof of the car, readers released the scent of the countryside pictured in the ad.
Executive Creative Director: Chris Gotz
Creative Director: Jacques Massardo, Prabashan Pather, Gareth McPherson, Peri van Papendorp
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley
Account Manager: Lauren Baker
Avusa Media is the prize sponsor of the Newspaper Category at this yearâ€™s Loerie Awards. Theyâ€™re hosting the first online gallery of all the entries received for this award, along with this ad, at www.pushprint.co.za. Weâ€™re sharing our favourites. See our previous picks here, here and here.