Dani Loureiro is an illustrator, typographer and graphic designer currently living and working in Cape Town as the Design Director at Big Wednesday, a division of independent agency Machine. Her impressive résumé includes a Fine Arts degree from SCAD, the Savannah College of Art and Design, and many a young designer’s dream; work experience at the David Carson design studio in New York City.
Dani also spent 3 years in Santa Cruz, California, working as a designer for surf brand O’Neill, focusing on product design, product graphics and typography. It was after taking 9 months to travel around the world that she eventually made her way back home to Cape Town.
Although working full time, Dani is often involved in creative side projects that let her experiment with new illustration or typographic techniques. She says, “I am passionate about well thought out, well-crafted design and have an on going love affair with typography and intricate pencil sketches. I try to start every project with a pencil and sketch pad and love to get lost in what I am working on.” Recently this has been a just-finished piece for Australian design group Thieves and Honour and currently is a typographic illustration of an EE Cummings poem as a private commission.
We asked what fellow creative women she is inspired by, “I would have to say Jessica Hische. Her amazing typography and creativity always leave me green with envy. On an illustration front I am constantly inspired by the quirky characters and pencil drawings of Denise van Leeuwen, the amazing colour and texture found in Jessica Fortner‘s work and the colour palettes, line detail and simplicity of Ko. Machiyama.” Be sure to check them out.
Other Creative Women in our series.