As the Pendoring Awards get closer, the Afrikaans advertising is rolling in. This print ad for Durex Play O by Euro RSCG South Africa plays on the old Afrikaans tradition of opsitkers.
The copy reads, “Meer pret in minder tyd.” In English, “More fun in less time.”
Credits:
Advertising Agency: Euro RSCG South Africa
Executive Creative Director: Jonathan Deeb
Creative Director: Fiona O’Connor/Laura May Vale
Art Director: Alexandra Christodoulou
Copywriter: Paul Frade
Producers: Georgina Middleton/Thandiwe Zondo
Photographer: Adam McConnachie
Retouching: Jonathan Pinkhard
Account Management: Napo Tsubane
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