140 BBDO and Ninjas For Hire made this interactive emailer sent out to Pedigree’s database as part of the brand’s 2012 relaunch plan.
How it works:
All dogs have their itchy spot, and everyone knows what happens when you scratch it. We used this creative layer within the normally static environment, to announce that Pedigree is still for dogs and is back on the market. By scrolling your mouse wheel up and down (a scratching motion), the Pedigree dog shows its happiness with distinctive leg twitching.
You’ll have to try it for yourself over here for the full effect though.
Johann Schwella – Information Architect
Johann Schwella â€“ Copywriter
Mike Pearson â€“ Copywriter
Daneel Malgas â€“ Art Director
Dirk Agenbag â€“ Art Director
Gerhard Du Toit â€“ Programmer
Justin Zwart â€“ Programmer
Alexis Beckett â€“ Creative Director
Ivan Johnson â€“ Executive Creative Director