This TV ad for Pieman’s, SA’s no.1 pie, is by Joe Public and was directed by Marc Sidelksy of Bouffant.
Credits:
Creative Director: Xolisa Dyeshana
Agency Producer: Ayanda Swanepoel
Agency Art Director: Simon Keeling
Copywriter: Claudette Browne
Production Company: Bouffant
Director: Marc Sidelsky
Producer: Sanra Broekman
Director of Photography: Alard de Smidt
Production Art Director: Andrew Chandler / Gerhard van Zyl
Editor & Company:Â Paul van der Westhuizen/Deepend Post
Visual Effects Company and person: Deepend/Schalk van der Merwe
Flame Artist: Gavin Hong
Post Production Online: Blade
Post Production Offline: Deepend Post
Music Company/Composer/Sound: Produce Louis Enslin / Hey Papa Legend

6 Comments
Can’t believe this won at Ad of the Month, were there only 3 entries? I am not saying this is a copy, unlike most people who try desperately hard to link 2 obscure concepts, but this is a poor man’s version of the Bud Lite campaign. The real men of genius thing was done properly by them, if you can’t improve on it, stop trying.
this platform is really getting old
It’s nicely shot, blah blah blah, but the concept isn’t new… and the ‘take one for the team’ doesn’t even fit in with the rest – it should be these ‘extraordinary acts’…
Another one of “those” ads… Bar-One, Bud Light, Nissan Tough Town…the list goes on and on! Not original, and definitely not a deserved Ad of the Month.
why’s some dodgy old british codger doing VO for SOUTH AFRICA’s pie!