Vodacom 'The World of Smart' TVC - Between 10 and 5

Vodacom ‘The World of Smart’ TVC

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Vodacom’s new TV ad launches their campaign ‘The World of Smart’ by Draftfcb Johannesburg to promote their Smart Plans, a range of price plans for smartphone users.


The commercial was shot over two and a half days at the Golden Island Studios and Vodacom World in Midrand and was directed by Fresh Eye Films’ Dani Hynes.




Executive Creative Director – Gareth Paul

Creative Director – Erin Brooks

Art Director – Kyra Antrobus

Erin  Brooks – Copywriter

TV Producer – Noeleen Burley

Executive Business Director – Romaine Mackenzie

Business Unit Director – Portia Tapfumaneyi

Account Executive – Gontse Chipane

Production Company – Fresh Eye Films

Director – Dani Hynes

Producer – Melanie Curtis

Music – Rob Roy

Choreography – Debbi Rackusin









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  1. Mike says:

    Is it just me or does every new cell company advert look pretty much the same (barring MTN)? You got the Cell C rapper, this and now the 8ta advert with the, well, rapper.

  2. Carlos the Hamster says:

    That little guy freaks me out!

  3. novice says:

    what happened to vodacom making great ads?????