‘Love Your Clothes’ is a new print campaign for Sta-Soft fabric softener by Y&R Johannesburg and shot by Michael Meyersfeld.
Credit:
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Art Director: Grant Seller, Bruce Murphy
Photographer: Michael Meyersfeld
Art Buyer: Katherine Legg
Account Manager: Paola Masullo
11 Comments
Why is the queen holding a dead arm?
looks like student work?
seeing as neither mick blore or liam Wielopolski are at Y&R anymore and haven’t been for a while.
just asking
What is “print”?
loving your clothes/being overprotective of them/not wanting to take them off is a nice enough thought. I’m just not sure the executions are doing it justice.
Agree with Deon. Superman takes off his shirt so it works for him but I think only him.
how come the queen is holding a dead arm? and what about the bloke behind the woman in the police line-up: that baton is rather suggestive! nice ideas altho for a major campaign, rather poor attention to detail in the execution…..
i was wondering the same re the queen and the dead arm. i also wonder about the bloke behind the woman in the police line-up: that baton is rather suggestive! nice ideas altho for a major campaign, rather poor attention to detail in the execution…..
PENIS BATON!
NO.
Wow. This is really, really bad. Bad executions of an alright idea. And the art direction is the worst I’ve seen in a long time. Come on, guys. I can’t believe that phallic baton made it through.