The latest TV ad by Morrisjones for Appletiser’s Sparkle On campaign is this music video for a collaboration between “Queen of dance music” and lead singer of Flash Republic, Tamara Dey, and Dub FX.
Credits:
Executive Creative Director: Angel Jones
Creative Director: Margarita Karvouniaris
Art Director: Bernie da Silva
Copywriter: Michelle Kreuiter
Producer: Di Cole
Director: Rob Malpage of Frieze Films
15 Comments
nooooo
Ooooh the PAAAAAIN! White people shouldn’t sing Reggae…Shitty!
This is probably the lamest thing I’ve ever seen on 10and5….seriously….
oh god. That was awful. Poor client asked the wrong person for directions. Terrible shots of the product, coupled with a terrible song and video.
This is what happens when white people try to advertise to black people.
That Tamara chick looks like she smells like cheese too…
It’s so funny…in the making of vid the Rasta dude speaks like a typical Joburger…where did the ragga voice go maan?
Kimmi, u look gorgeous as roller girl! The cameras love you….Mwah
Disturbing. Very disturbing. A wholesome, healthy brand like Appletizer getting all ‘iry’ in downtown Jo’burg? (And I agree – what’s with the faux rasta voice?) Then there’s the whole – “let’s make music with the product as an instrument” thing – again. It just feels more Sprite than it does Appletizer.
You guys clearly don’t know how talented dubfx is. Get onto youtube and educate yourself, player haters.
This is craaaazy!! Awesome crazy. Finally. Something worth watching besides overplayed health and supermarket ads. My kinda dig. Love the music.
you people should be ashamed.. Its a awesome song and ill take my hat off for any white guy sounding that good singing regge.. and Tamara is gorgeous.. Carlos the Hamster –ur a chop, how does someone look like them smell like cheese.. u freak..
Dub ma man u goin places, I love ur ragga taste. Them haters hate, yeah hu gives a f**k anyway. I lov it
Wooow….so much hate….I’m in love with the song….so much that I’m looking for its download high and low….people should learn to apreciate good music.Tamara and TVC did a great job…I love I Love…really sells the product.
It probably would have helped to get guys who’ve actually played basketball before. Then, maybe, the guy wouldn’t be missing the hoop completely.