An entire museum set, modelled on Washington’s famous Smithsonian, was built inside Cape Town Film Studios for this TV ad by Ogilvy Cape Town for the VW Amarok bakkie.
Production company Velocity Films created a planetary backdrop and five diaramas – showing dinosaurs, early mankind, the first flight, the moon landings and a robotic future – from scratch. They imported 130 tonnes of sand and 26 tonnes of rock to create the interior terrain for the exhibits and very detailed post-production work over five weeks delivered the credible museum look and feel.
Credits:
Executive Creative Director: Chris Gotz
Creative Director: Jacques Massardo
Art Director: Gareth McPherson
Copywriter: Jacques Massardo
Managing Partner: Greg Tebbutt
Group Account Director: Jason Yankelowitz
Agency Producer: Iris Vinnicombe
Production Company: Velocity Films
Director: Keith Rose
Producer: Grant Davies
Editor: Ricky Boyd
Post Production: Searle Street Post
Grade: David Grant
Online artists: Udesh Chetty and Charmaine Greyling
VFX and CG artists: Heiko von Fintel, Matthew Desmond-Smith, Pete Herbert, Theuns van Rensburg and Alexander Gilfillan.
16 Comments
what a very unexciting / uninspiring commercial.
truly, truly dull.
anyone remember Hondas Asimo walking through a tech museum, or sasol’s puppet? Tapping progress on the shoulders and saying, more forwards please. at least sasol and honda used a metaphor of their ideology, with the robot and the puppet, you guys just went and slapped the vehicle in. a lot of time and money, to end up in a very well trodden place.
Don’t wanna watch it again.
The things an agency will do to get an invite to the Velocity Loeries Party…
Seriously tho… nothing interesting or thought provoking about this ad.
A Night At The Museum, behind the wheel.
18+ people were paid a lot of money to create this journey through the fartiest ad ever created.
nice idea. just missing the human factor..
or maybe the car needed more personality. it move so slowly
The ad is fun, irreverent and most importantly gives the Amarok some personality. People expect an ad to do everything these days, but the best seldom do.
wow that is a lot of negativity. I actually liked it, as I do the amarok.
kaaaaak!
What is the name of the song ??????
the name of that song is – It Don’t Mean A Thing (If You Ain’t Got That Swing) by Duke Ellington 1940′s
Thanx neh
I like that song(wink)nai gevalik!!!
Who sing this version in this advert? its not Duke Ellington
i want that song… where can i download it?