Johnnie Walker & SA's 1st 'One Bottle' liquor Store - Between 10 and 5

Johnnie Walker & SA’s 1st ‘One Bottle’ liquor Store

Johnnie Walker Platinum Label

 

For the launch campaign of the new Platinum Label, for the “new whisky set”, Johnnie Walker has opened a “One Bottle” liquor store, which houses the first bottle of Johnnie Walker Platinum Label, signed by Master Blender, Jim Beveridge.

 

The store is situated in Melrose Arch where, since the 14th of September, the public has been invited to place bids on the collector’s item in person. Alternatively consumers can bid on the bottle at www.johnniewalkerplatinum.co.za, where the current owner is displayed, or through the Facebook application.

 

At the moment, the highest bid is standing at R115 100. For one weekend, starting 28 September, the winning bidder will be the only person in South Africa to exclusively possess a bottle of Johnnie Walker Platinum Label.

 

All the proceeds from the auction will be donated to SADD – South Africans Against Drunk Driving.

 

Credits:

 

KingJames Group

Executive Creative Director: Matt Ross, Punk
Creative Director: Dan Berkowitz/Jenny Ehlers, KingJames RSVP
Copywriter:  James Armstrong/Stephné De Villiers, KingJames RSVP
Digital Strategist: Michael Udell, Punk
Designer: Emile Rohlandt, Punk
Developer: Bruce Wright, Punk
Front-End code: Laura McCullagh/Richard Masefield, Punk
Social media: Michelle Slater/Dan Pinch, Society
Event management: Hammer Live Brands
PR: Anika Theron/Tessa Crowder,Atmosphere

 

www.johnniewalkerplatinum.co.za

 

Johnnie Walker Platinum Label Screenshot

Johnnie Walker Platinum Label Screenshot

 

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5 Comments

  1. Brad says:

    Awesome idea and campaign. Has anyone checked the credibility of the highest bidder though: https://www.facebook.com/mthobisi.gwala

  2. Brad says:

    Ah, ignore that comment, see we have a new highest bidder

  3. Noseworthy says:

    I call bullcrap, how could the highest bid be R175500? or even higher as I just proved? I would love to see how someone pays for this.

  4. Johann says:

    Love this. Great idea.