This online video campaign was created by interactive online video agency AUGUST for Tall Horse wines. The basis of the concept is the Tall Horse belief that wine should be enjoyed rather than learned and the videos feature local comedianÂ Kurt Schoonraad poking fun at an industry known for being rather serious.
AUGUST created and produced the full clip andÂ threeÂ additional teaser videos to generate extra awareness. The videos hit over 12,000 YouTube views in theÂ first two weeks of release with over 680 000 Facebook newsfeed impressions, 400 shares and 800 extraÂ likes added to the Tall Horse Facebook page.
Producer / director: Jaco du Plooy
DOP: Shaun Lee
Creative Director: David Cope
Executive Producer: Francois Botha