[youtube]http://www.youtube.com/watch?v=Z7eWeUCpGcQ[/youtube]
This clever idea by KingJames for insurance company Santam offered people the chance to be warned before all the scary parts in M-Net’s Halloween horror movies last night. This is how they did it:
Santam being an insurance company really, really hate it when clients get nasty surprises so they set up a special service to warn viewers of the scariest parts in the Halloween movies. The ad above aired yesterday before 4 scary movies.
The social media team at www.twitter.com/
Credits:
Group Chief Creativer: Alistair King
Copywriter: Paige Nick
Art Director: Karin Barry
Designer: Moe Kehana
Social Media Creative Director: Dan Pinch
Community Manager: Cat Drowley
Video production: Ryan Eyden
They also posted this video this morning from the Santam Twitter account:
[youtube]http://www.youtube.com/watch?v=2iV03TY_Xgw[/youtube]
very very very nice.
People watch scary movies, because they are scary. That’s the point.
rickus – exactly, it’s like jumping the punchline gun during a comedy. go figure…
Dont you just hate it when someone spoils a movie by telling you what’s gonna happen? Wait a second…