Absa L’Atelier | Artist Hypnosis Experiment



Absa L’Atelier is calling for emerging artists to submit their work for consideration for the 2013 art competition.


Held annually in partnership with SANAVA (South African National Association for the Visual Arts), the Absa L’Atelier art competition is regarded as one of South Africa’s most prestigious and longest running art competitions.  It has launched the careers of many South African artists who have become household names on a global level.


The competition is open to young emerging artists between the ages of 21 and 35, giving them the opportunity to receive recognition for their work and develop their talents abroad. Entries can be made from March 2013, but they’d like to encourage artists to begin work on their pieces in anticipation.


The winning artist wins a range of prizes as well as a coveted opportunity to study at the Cité Internationale Des Arts in the heart of Paris, where they can develop their talent surrounded by leading artists from across the world. Two merit award winners will be chosen to win prizes of a residency at the Ampersand Foundation in New York and at the Sylt Foundation on the Island of Sylt in Germany respectively.


To promote the 2013 competition, Absa undertook an experiment to see whether there was a substitute for real experience. Working with their ad agency, The Jupiter Drawing Room (Joburg), they hypnotised young artists and told them they were in Paris, New York or on the Island of Sylt, places they had never visited before, and the destinations which the winning artists will receive residences in. While under hypnosis and believing they were in these cities, they created artworks showing what they saw. The video above is the result of charcoal artist, Dzunisani, being hypnotized to believe he is in Paris.


Emerging artists looking to enter can find more info and download the entry form at  www.absalatelier.co.za




One Comment

  1. this is so awesome love it