FNB | You Can Help - Between 10 and 5

FNB | You Can Help

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On Thursday, the 17th of January, FNB launched their 2013 brand campaign, ‘You Can Help’, with a commercial that was broadcast live across various channels and streamed online, all in real time. A first for South Africa. In the four months leading up to the live broadcast, they conducted a nationwide survey and spoke to over 1600 primary school, secondary school and university students to understand how our youth feel about our country and our future. The ad is a message from the children of South Africa spoken by 17 year old high school student Kelly Baloyi at Naledi Secondary School in Soweto.


According to a Mail & Guardian article, the ANC and ANC Youth League have criticized the campaign saying it borders on treason. ANC spokesperson Keith Khoza is quoted in the piece as saying,¬†“This isn‚Äôt an advert ‚Äď it’s a political statement. An attack on the president, his ministers and government as a whole.” Find the full M&G article here.






Research Background

Who is Kelly Baloyi?


How it was made:


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  1. Carlos the Hamster says:

    The only good thing about this campaign is that it has upset the Youth League.

  2. Roque says:

    The above is actually incorrect. Kelly is not a learner from Naledi Secondary, but head girl from another school. She is truly an inspirational young girl and we are all so proud of her!!!

  3. Troll says:

    Well she needs to pick one facial expression.

  4. muzi magubane says:

    I muzi magubane saw da advert and I think its great that young people like me are given a platform to talk abt life in general. There I would like 2 commit myself. To any youth You can Help Productions o projects run by FNB

  5. Henrico van der ventel says:

    I did watch the video a few second ago and its realy sad how our country lives in a negative situation. I agree with her whe as South Africans must stand together and love each other and help each other in the mighty name of our GOD- “Nkosi sikelel I’Africa”