Chicken Licken | Longing



This creepy ad by Net#work BBDO for Chicken Licken Soul Fire is the first of 3 new TV commercials that will be running from this week.




Copywriter: Liam Olding / Este DuPlessis
Art Director: Warwick Rautenbach
Creative Director: Graeme Jenner
Executive Creative Director: Rob McLennan
Chief Creative Officer: Mike Schalit
Director: Pete Pohorsky





  1. I enjoyed this up until the voiceover (DJ Fresh?); it wasn’t really necessary.

  2. Mmm … the story had me set up for something unexpected and fun, but the twist was rather dull and advertising-like (it felt overly familiar and cloying).

  3. Carlos the Hamster

    Nicely shot. Expected more of a twist at the end.

  4. Totally agree – lovely “One hour Photo” feel but punchline just didn’t deliver.