This creepy ad by Net#work BBDO for Chicken Licken Soul Fire is the first of 3 new TV commercials that will be running from this week.
Credits:
Copywriter: Liam Olding / Este DuPlessis
Art Director: Warwick Rautenbach
Creative Director: Graeme Jenner
Executive Creative Director: Rob McLennan
Chief Creative Officer: Mike Schalit
Director: Pete Pohorsky
4 Comments
I enjoyed this up until the voiceover (DJ Fresh?); it wasn’t really necessary.
Mmm … the story had me set up for something unexpected and fun, but the twist was rather dull and advertising-like (it felt overly familiar and cloying).
Nicely shot. Expected more of a twist at the end.
Totally agree – lovely “One hour Photo” feel but punchline just didn’t deliver.