This TV commercial by JWT and Fresh Eye Film Productions features the new Ford Figo as a pied piper leading other vehicles, anything from lawnmowers to bumper cars, to freedom.
The team was able to achieve every vignette for the film mechanically with real vehicles thanks to some superb effort from Mannie Kightly at Broncomm, meaning they could use postproduction time to paint out the rigs, rather than modelling, texturing, rendering and tracking 3D models into the scenes.
Production House: Fresh Eye Film Productions
Director: Johnny Cohen
Producer: Ashley Kadish