Cape Town based art director and graphic designer, Tatjana Buisson, has developed a product that transforms a multitude of items – photographs, drawings, a piece of fabric, newspaper/magazine cutouts – into postcards.
The idea for her brand, Postick, first came about while she was living in Barcelona and found great joy in collecting photographs, flyers and illustrations with the intention of sending them to friends and family. Tatjana found that writing on the back was often a clumsy process and so her DIY adhesive postcard label began.
Tatjana enlisted the services of creative funding platform Kickstarter to invite people to pledge money towards making Postick a reality. This proved to be an invaluable way of testing the market before launching the brand.
Postick postcard labels are made from thick adhesive paper that provides rigidity to flimsy materials and are uncoated and clean white to ensure that the ink dries quickly and bonds effectively. The motivation behind the product was to make it as easy as possible for people to share their photographs and creative inspirations as postcards.
Tatjana’s vision for her website, www.postacrdhappiness.com, is to serve as a fire-starter for a postcard revolution. It’s from this online platform that she sells Posticks, runs the Postcard Creative Network where artists and photographers share their postcard creations, and where she hosts the Postcard Happiness Project encouraging people to send uplifting notes to strangers around the world needing a kind word.
She says, “It’s much more than just a card and a message. It is a thought that transforms itself into handwritten words on a piece of paper. That random little thought survives a complex (and fantastic) postal system, continents, human error and the forces of nature, and finally makes it into that exact little mailbox. It’s a miracle.”
Tatjana also designs postcards herself and has recently completed a set for yuppiechef. See her designs below and find Posticks at:
Orms, Cape Town
Exposure Gallery, Cape Town