Joe Bananas is a recently launched streetwear brand birthed and bred in the city of Johannesburg. The brand draws its inspiration from the city’s busy streets, buildings, and people and has used the city of gold’s distinctive energy as inspiration for their first ad too.
Shot by director Janhendrik Burger on a Canon 5D mk3, the ad is a moving snapshot and celebration of all things Johannesburg. Production company Kaitoma Creatives says, “The brief was to create an ad that shares how the people feel about Joburg, thus making it more than just an ad about a t-shirt.”
Find Joe Bananas online at:
Agency: Kaitoma Creatives
Director: Janhendrik Burger
Post Production: Holistic Digital Media
Copywriter: Mogale Petje (Petaltheory)
Actor: Mothusi Thusi