The Bookmarks 2013 | The Finalists

Bookmarks

 

With The Bookmarks just over two weeks away, the finalists have been announced. This year, the awards which are at the forefront of rewarding excellence in digital advertising and media, boasted the largest net of entrants in their history. Keeping with evolving trends, this year’s awards saw a large increase in mobile, online video and social media related campaign submissions.

 

There is sure to be much excitement around the hotly contested ‘Best Agency’ award. In the front running are NATIVE, Retroviral Digital Communications, Hellocomputer, Liquorice, Quirk and World Wide Creative.

 

The Bookmarks award categories include the Core Awards which focuses on websites, integrated/mix media, advertising and search, applications and tools and branded content amongst others. The second category is the Craft Awards which highlights the outstanding efforts in the digital arena of editorial, UX, graphic design and technological innovation. Individual and team awards are presented to outstanding individuals and teams who demonstrate exceptional awareness and commitment to strategic values such as quality delivery and innovative solutions within their field. The last category is the coveted Special Honours award which celebrates the best agency, brand and publisher who have been able to unlock and maximize the value enabled by digital technology within the industry.

 

This is who’s in the running:

 

CORE AWARDS: Websites / Microsites / Mobisites

 

Brand, Commercial & Retail websites – Large enterprise (business turnover > R100m)

  • Liquorice – Robertsons
  • Quirk – Woolworths Website
  • iProspect South Africa -miway.co.za
  • World Wide Creative – Hyundai SA
  • Creative Spark Interactive (PTY) Ltd – The Three Cities Hotel Group
  • Ogilvy and Mather Cape Town – Carling Black Label Digital Redesign

Brand, Commercial & Retail Websites – Small/Medium enterprise (business turnover < R100m)

  • Realmdigital – Sure Travel Online

Publisher sites (mass appeal)

  • DStv.com
  • AutoTrader.co.za
  • SuperSport.com

 Specialist Publisher sites (smaller, niche audiences)

  • SARIE.com
  • How we made it in Africa (www.howwemadeitinafrica.com)
  • Memeburn
  • www.planetf1.com
  • Huisgenoot
  • Wild Talk Africa
  • WFD

Government, Public Service, Civil society Sites or CSI sites

  • World Wide Creative – MyCiTi Bus Website
  • Quirk – Pledge4Mandela Website

Microsites

  • NATIVE – Nedbank Ke Yona site
  • OgilvyOne – BabySoft – Softi vs Schlumfi
  • Ogilvy & Mather Cape Town – Audi A1 Experience
  • Ogilvy & Mather Cape Town – #AudiA3Exchange
  •  NATIVE – Isuzu Trail View
  • Hellocomputer – Investec Pororoca
  • Liquorice – Radox Ripple Effect
  • Lynne Mackenzie & Partners – Doritos House Party

 Commercial & Retail mobile sites

  • Quirk – Woolworths Online
  • Autotrader – m.autotrader.co.za
  • TBWA\Tequila\Johannesburg – Nissan – Lets get you to the game

 Brand/Company Identity mobile sites

  • Gorilla Creative Media – I Love Baking SA
  • Ogilvy and Mather Cape Town – ‘Be the Champion Coach’ Mobile Site

Publisher Mobile site

  • mobi.dstv.com
  • mobi.supersport.com

E-Commerce

  • Exclus1ves Stickers Competitions
  • spree.co.za
  • Woolworths Online

 

CORE AWARDS:  Advertising & Search

 

Display advertising

  • Ogilvy & Mather Cape Town – Audi R8 – Gone in 5 seconds
  • Gloo – BMW 7 Series iPad
  • Gloo – DStv BoxOffice Online
  • NATIVE – Ubuntu Bridge Rich Media
  • TBWA\Tequila\Johannesburg – McDonalds McMixa – Small Change Big Smiles.
  • Isobar – Special Editions
  • 140 BBDO – Instagram Banner

 Best Media Plan

 

  • Lighthouse Digital – FNB Retail Banki
  • Ogilvy & Mather Cape Town – Audi R8
  • Apurimac Media – Unilever Shield DO:MORE

Paid Search Campaign

  • The Media Image – Virgin Active: How To Grow Leads By 160% With The Help Of Mobile!
  • Quirk – Woolworths | Always On PPC Campaign
  • Synergize Digital – Prime Meridian Direct Paid Search Entry
  • World Wide Creative – Hyundai South Africa
  • ClickMaven CC – Momentum Health
  • Maven Agency – LiquidCapital
  • Quirk – Capitec Bank | Credit Acquisition
  • Clicks2Customers – bonds.com.au
  • Clicks2Customers – eatnow.com.au

Organic Search Campaigns

  • Synergize Digital – Careers24 Organic Search Entry
  • 2Stroke Interactive – Andy Cab Organic Search Campaign
  • World Wide Creative – American Swiss Organic Non-Branded and Mobile Search
  • Synergize Digital – Getaway Organic Search Entry
  • Synergize Digital – Rovos Rail Organic Search Entry
  • Quirk – Surf4Cars – Driving car sales with organic traffic growth of 63 %

Best Ad Network

No shortlist entries in this category

 

CORE AWARDS: Email Marketing

 


Email Campaign

  • 140 BBDO – Pinhole Camera Emailer
  • Gloo – Paceman “Man Challenge”
  • Ireland/Davenport – Right2Know Confidential E-mail
  • Gloo – DStv Open Weekend

 Email Publication

  • spree.co.za newsletter
  • Dollop

 

CORE AWARDS: Social, Community & PR

 


Social Media Properties

  • Hellocomputer – World’s First LIVE Tweeting Honey Badger
  • Liquorice – Robertsons Spice
  • Liquorice – WFD Trolley Dash
  • DStv Online – Big Brother Africa Social
  • Gorilla Creative Media – I Love Baking SA
  • BNRY & Jupiter Drawing Room JHB – The Democratic Republic of Design (The DRD)
  • Hellocomputer – Olmeca Tequila SA
  • Quirk – Savanna
  • DStv Online – SuperSport social media
  • Gorilla Creative Media – POND’S
  • Gorilla Creative Media – AXE
  • Primedia Broadcasting – EWN SOCIAL MEDIA
  • Clockwork Media – Curves South Africa
  • Quirk – Dove Women
  • DDB South Africa – The 5Gum Experience
  • Isobar – Nike Reveal the route
  • dotJWT – Avis
  • M&C Saatchi Abel – Heineken Crack the Case HQ Facebook App

Social Media Campaigns

  • Ogilvy & Mather Cape Town- #AudiA3Exchange
  • NATIVE- The Exchange
  • Ogilvy & Mather Cape Town – Send your Facebook Profile to Cape Town
  • Liquorice – WFD Trolley Dash
  • BNRY & Jupiter Drawing Room JHB – The Democratic Republic of Design (The DRD)
  • DDB South Africa – The 5Gum Experience
  • Society / King James Group – Santam Day by Day
  • Society / Atmosphere / King James Group – The Whopper Has Arrived: Burger King South Africa launch
  • M&C Saatchi Abel – Heineken 007
  • Retroviral Digital Communications – Nando’s #25Reasons
  • kalahari.com- kalahari.com – The Unwrapper
  • Hellocomputer – Steve Aoki 2012 SA Tour
  • NATIVE – Colgate Optic White
  • OgilvyOne – KFC – Bucket List
  • Isobar – Special Editions
  • The Jupiter Drawing Room (South Africa) Cape Town- Hyundai Superband
  • Hellocomputer – Ibiza Nights Challenge
  • Liquorice Africa – Radox Ripple Effect
  • NATIVE – Be Part of The Miracle
  • Popimedia Innovations- Peugeot 208 “Let Your Tweets Drive”
  • Lynne Mackenzie & Partners – Doritos House Party
  • iLogic Agency – Are you up for Anything with HP?
  • Liquorice – The Richelieu Revolution
  • Quirk – #AskWhy
  • Made – Sportingbet #BeTheStud
  • Saatchi & Saatchi AtPlay – EfferfluC – Don’t Miss Out
  • Isobar – Nokia Reconnect

Blog

No shortlist entries for this category

Reputation / Crisis Management

  • Positive Dialogue Communications – Old Mutual Foundation – Tuk Tuk Challenge – Reputation Management

 

CORE AWARDS: Application & Tools

 


Browser-based Software

  • NATIVE – Isuzu Trail View
  • iKineo – Loom Immersive Retail
  • 2Stroke Interactive – University of Cape Town Web Renewal Project
  • BrandsEye – BrandsEye
  • Liquorice – Brand Cloud

Handheld/phone Apps

  • NATIVE – bookly
  • The Jupiter Drawing Room (South Africa) Cape Town  – Mediclinic Baby App
  • BNRY & Jupiter Drawing Room JHB – The Democratic Republic of Design (The DRD)
  • DStv Online  – SuperSport phone apps
  • Gloo – Galaxy Experience App
  • Hero – ICE Call
  • The Jupiter Drawing Room (south Africa) Johannesburg – Stop zits before they get out of hand
  • Prezence Digital – Bid or Buy
  • wigroup – Secret Agent

 Tablet Apps

  • 3fifteen – Dimension Data Pro-Am application
  • DStv Online – DStv for iPad
  • BNRY & Jupiter Drawing Room JHB – The Democratic Republic of Design (The DRD)

Tablet Publication

  • Tablet Publication – Coronation Corospondent
  • Tablet Publication – Mail & Guardian iPad edition

 

CORE AWARDS: Games

 

Game

  • BNRY – Alien Abduction
  • The Jupiter Drawing Room (South Africa) Johannesburg – Stop zits before they get out of hand
  • Hellocomputer – Toyota 86
  • iLogic Agency – Are you up for Anything with HP?

 

CORE AWARDS: Other Digital Media 

 


Digital Installations and Activations

  • Saatchi & Saatchi AtPlay – CPUT Champions of Engineering
  • Aqua / Wunderman South Africa – Coca-Cola Swing For Good
  • Gloo – FNB ATM Switch
  • iKineo – Loom Immersive Retail
  • BNRY & Jupiter Drawing Room JHB – The Democratic Republic of Design (The DRD)
  • BNRY – Alien Abduction
  • Hellocomputer – RAV4 Outdoor Website
  • Ireland/Davenport – Walking Dead Activation
  • Hellocomputer – Mind Reader

Online Video

  • Ogilvy & Mather Cape Town – Klein Kimmie
  • Ireland/Davenport – Walking Dead Activation
  • Ogilvy & Mather Cape Town – Audi R8 – Gone in 5 seconds
  • The Jupiter Drawing Room (South Africa) Johannesburg – L’Atelier – There is no substitute for real experiences
  • Saatchi & Saatchi SA – Phil The Legend
  • Ireland/Davenport – Walking Dead Swimsuit Calendar
  • Liquorice – Chef Wendy’s Cook Along

 

CORE AWARDS: Branded Content

 


Branded Content

  • Hellocomputer – World’s First LIVE Tweeting Honey Badger
  • Ogilvy & Mather Cape Town – Send your Facebook Profile to Cape Town
  • NATIVE – Isuzu Trail View
  • Joe Public – Douwe Egberts Yawn Machine
  • OgilvyOne – KFC – The Journey Of Hope
  • 1886 – Stand by the Bulls
  • Ogilvy & Mather Cape Town – #AudiA3Exchange
  • NATIVE – Nedbank Ke Yona
  • NATIVE – Chevrolet UTE Force

 

CORE AWARDS: Integrated/Mix Media

 


Integrated Digital Marketing / Campaigns

  • NATIVE – Isuzu Trail View
  • Hellocomputer – RAV4 Outdoor Website
  • NATIVE – The Exchange
  • Ogilvy & Mather Cape Town – Send your Facebook Profile to Cape Town
  • Hellocomputer – Style Your Ride
  • Yonder Media – Hungry Lion Mobile Coupon Campaign
  • Ogilvy & Mather Cape Town – #AudiA3Exchange
  • M&C Saatchi Abel – Heineken 007
  • iKineo – Loom Immersive Retail
  • Hellocomputer – RAMfest Rock vs EDM
  • King James Group – Johnnie Walker 1 Bottle Bottle Store
  • Ogilvy & Mather Cape Town – The Most Indulgent Campaign in the Universe
  • NATIVE – Nedbank Ke Yona
  • Lynne Mackenzie & Partners – Doritos house Party
  • Liquorice – WFD Trolley Dash
  • Ogilvy & Mather Cape Town – Breathe Deep. Make Your Move
  • Hellocomputer – Toyota Hilux Dakar Mixed Media
  • AVATAR  – Gautrain Challenge
  • NATIVE – Chevrolet UTE Force
  • Hellocomputer – Extra Extra Cold
  • Quirk – #AskWhy
  • NATIVE – Colgate Optic White
  • Gloo  – Idols – Be the band

Multi-platform Publisher (>3 platforms)

  • Big Brother Africa
  • DStv Catch Up
  • SuperSport
  • EYEWITNESS NEWS
  • DStv
  • WFD

Multi-Channel Retailer

  • Quirk – Woolworths Online (www.woolworths.co.za)

 

CRAFT AWARDS

 


Editorial (media – news, magazines, radio, and TV stations/networks)

  • Daily Maverick
  • Burn Media
  • World’s First LIVE Tweeting Badger

 Interface, Interaction, Navigation, UX

  • Hellocomputer -RAV4 Outdoor Website
  • Ogilvy and Mather Cape Town – Be the Champion Coach
  • NATIVE – Hollard Ascend View Finder
  • Hellocomputer – Toyota Hilux Dakar Emailer
  • iLogic Agency- Are you up for Anything with HP?
  • World Wide Creative – Hyundai.co.za
  • Ogilvy & Mather Cape Town – #AudiA3Exchange
  • NATIVE – Chivas ‘Made For Gentlemen‘
  • Ogilvy & Mather Cape Town – Audi A1 Experience
  • World Wide Creative – MyCiti Bus Website
  • Isobar – Red Bull Special Editions
  • NATIVE – Isuzu Trail View
  • World Wide Creative – American Swiss
  • Hellocomputer – Toyota Website
  • Hellocomputer – Mind Reader
  • NATIVE – Nedbank Brand Engine
  • Quirk – Woolworths Website

Graphic Design, Illustration, Animation

  • Ogilvy & Mather Cape Town – #AudiA3Exchange
  • iKineo – Loom Immersive Retail
  • Gloo & Joe Public – Clover “Extended Shelf Life Milk”
  • Hellocomputer – RAMfest Rock vs EDM
  • World Wide Creative – American Swiss
  • World Wide Creative – Hyundai SA
  • Ogilvy & Mather Cape Town – Audi A1 Experience
  • Isobar – Baileys Unveiling

Tech. Innovation

  • Hellocomputer – World’s First LIVE Tweeting Badger
  • Aqua / Wunderman South Africa – Coca-Cola Swing For Good
  • iKineo – Loom Immersive Retail
  • NATIVE – Isuzu Trail View
  • Gloo – Pixel Pong
  • Hellocomputer – Toyota Hilux Dakar Emailer
  • 140 BBDO – Pinhole Camera Emailer
  • Hellocomputer – World’s First LIVE Tweeting Badger
  • Aqua / Wunderman South Africa – Coca-Cola Swing For Good
  • iKineo – Loom Immersive Retail
  • NATIVE – Isuzu Trail View
  • Gloo – Pixel Pong
  • Hellocomputer – Toyota Hilux Dakar Emailer
  • 140 BBDO – Pinhole Camera Emailer
  • Hellocomputer – RAV4 Outdoor Website
  • Admo – Admo
  • World Wide Creative – MyCiTi Bus Website
  • Hellocomputer – Mind Reader
  • iLogic Agency – Are you up for Anything with HP?
  • NATIVE – bookly
  • NATIVE – Hollard Ascend View Finder
  • 140 BBDO – Instagram Banner
  • Quirk – #AskWhy
  • BNRY & Jupiter Drawing Room JHB – The Democratic Republic of Design (The DRD)
  • NATIVE – Rocking The Daisies
  • Gloo & Joe Public – World Aids Day
  • MACHINE – Tech. Innovation – CreditCard
  • BNRY – Alien Abduction
  • Gloo – BMW Springboks

 

INDIVIDUAL & TEAM AWARDS

 


Best Editorial Team

  • Mail & Guardian
  • Daily Maverick
  • SARIE

Best Digital Advertising Sales Team

  • Creative Spark Interactive (PTY) Ltd – Burn Media
  • Demographica – Demographica Sales Team

Best Digital Editorial Individual

  • EYE WITNESS NEWS – Janine Willemans
  • Creative Spark/Burn Media – Michelle Atagana
  • Daily Maverick – Rebecca Davis
  • Daily Maverick – Richard Poplak

Best Community Manager

  • Liquorice – Jane-Anne Hobbs
  • EYEWITNESS NEWS  – Dori Van Loggerenberg
  • Cerebra – Reece Jacobsen

 

Best Creative

  • NATIVE  – Ryan McManus
  • Hellocomputer – Matt Thompson

Best Client Service

  • NATIVE – Elizabeth Janse van Rensburg
  • Creative Spark Interactive (PTY) Ltd – Catherine Murray
  • Hellocomputer – Robyn Gibson

Best User Experience Designer

  • Hellocomputer – Ryno van Niekerk

Best Digital Strategist

  • Primedia Broadcasting – Landi Groenewald
  • MACHINE – Andy Gilder
  • Aqua – Jessica Comninos

Best Media Planner

  • No shortlist entries in this category

Best Social Media Marketer

  • Quirk – Catherine Scott
  • NATIVE – Gemma Wilkie
  • Retroviral Digital Communications – Kirsty Sharman
  • Quirk – Mahomed Junaid Khan
  • EYEWITNESS NEWS – Sibongile Mafu

Best Paid-Search Marketer

  • Quirk – Linah Thandiwe Maigurira
  • Bronwen Forster

Best Organic-Search Marketer

  • Synergize Digital – Tim Withers
  • Maven Agency – Brad Conlin

Best Copywriter

No shortlist entries in this category

Best Student

  • Daily Maverick – Jessica Eaton
  • Red & Yellow School – Jean-Luc Boulanger
  • Red & Yellow School – Tina Lureman
  • AAA – Luscha Brink & Melissa Fontini (Netflorist campaign)
  • AAA – Ricardo Candotti & Matthew Bannatyne (Butlers Pizza campaign)
  • AAA – Lauren Nesbitt (Nokia campaign)

 Best Youngster

  • World Wide Creative – Alex Acton
  • The Media Image – Dean Hopf
  • Aqua – Jessica Comninos
  • Burn Media – Stuart Thomas
  • Acceleration Media – Simone Retief

 

SPECIAL HONOURS

 


Best Agency

  • NATIVE
  • Retroviral Digital Communications
  • Hellocomputer
  • Liquorice
  • Quirk
  • World Wide Creative

Best Brand/Company

  • Stork (Unilever)
  • Redd’s Africa

Best Publisher

  • EYE WITNESS NEWS
  • Daily Maverick
  • Burn Media
  • Mail & Guardian

Best Individual Contribution to SA Digital Media and Marketing

  • Fred Roed (World Wide Creative)
  • Jarred Cinman (NATIVE)
  • Yoav Tchelet (JWT)
  • Andre Rademan (Bizcommunity)

 

Dates to Diarise:

 

Johannesburg Workshop – 12 November

Cape Town Workshop – 13 November

Awards evening at Artscape (Cape Town) – 14 November

 

www.thebookmarks.co.za

 

One Comment

  1. It would be easier to post the agencies that weren’t shortlisted…