Animal Welfare

 

As today is Guy Fawkes Day and the toughest time of the year for Animal Welfare PE, the organisation took over their local classifieds in The Herald, with the help of ad agency Boomtown and AlgoaFM, to remind people of the traumatic effects of fireworks on animals. Every year the Animal Welfare Society is flooded with frightened strays who have run away because of fireworks. Wanting to change things this year, this simple and hopefully effective tactical campaign raises awareness by including classified ads for each of the pets that are waiting to be adopted at Animal Welfare, printed directly after ads placed for value packs of fireworks. Also included are details of where to find local designated areas where fireworks can be set off without harming animals.

 

www.animalwelfarepe.org

 

Credits:

 

Agency : Boomtown
Creative Director : Andrew MacKenzie
Art Director : Tim Jones
Writer : Gary Welsh
Designer : Bianca Wolmerans
Photographer : Bianca Wolmerans

 

Guy Fawkes Tactical

Guy Fawkes Tactical

Guy Fawkes Tactical

Guy Fawkes Tactical

Guy Fawkes Tactical

 

3 Comments

  1. Very nice to see something different and caring without the BS.

  2. Very cool,well done Tim and team!

  3. Well done Andrew Tim Gary and Bianca of Boomtown. Gary your animal descriptions were awesome. Thanks to the sponsors of the page. Hope a lot of furry friends will soon have homes.