The Bookmarks 2013 | The Winning Work

The Bookmarks

 

Congratulations to all the winners at The Bookmarks 2013. Here’s a list of the awarded and a look at what earned them a pixel or few.

 

CORE – WEBSITES/MICROSITES/MOBISITES

 

Brand, Commercial & Retail websites – Large enterprise (business turnover > R100m)

 

BRONZE | Liquorice – Robertson’s

 

Robertson's Spices

Robertson's Spices

Screen shot 2013-11-15 at 12.59.40 PM

 

Specialist Publisher sites (smaller, niche audiences)     

 

BRONZE | SARIE.com

 

Sarie

 

Sarie

 

BRONZE | How We Made It In Africa

 

How We Made It In Africa

 

BRONZE | Memeburn

 

Memeburn

 

BRONZE | www.planetf1.com

 

Planet F1 

 

Government, Public Service, Civil Society Sites or CSI sites:        

 

BRONZE | Quirk – Pledge4Mandela Website

 

Pledge for Mandela

 

Microsites         

 

BRONZE | NATIVE – Nedbank Ke Yona site

 

Nedbank Ke-Yona

 

BRONZE | Ogilvy & Mather Cape Town – Audi A1 Experience

 

Audi A1 Audi A1 Audi A1

 

BRONZE | Ogilvy & Mather Cape Town – #AudiA3Exchange

 

Audi

Audi

 

Commercial & Retail mobile sites          

 

BRONZE | Quirk – Woolworths Online

 

Woolworths

 

Brand/Company Identity mobile sites  

 

BRONZE | Gorilla Creative Media – I Love Baking SA

 

I love baking SA

 

E-Commerce     

 

BRONZE | spree.co.za

 

Spree

 

BRONZE | Woolworths Online & Quirk – Woolworths.co.za

 

Woolworths

 

CORE – ADVERTISING & SEARCH

 

Display Advertising                                       

 

BRONZE  | Ogilvy & Mather Cape Town – Audi R8 – Gone in 5 seconds (collaborated with OgilvyOne & R.E.C Cape Town)

 

[youtube]http://www.youtube.com/watch?v=ABJYQhNW2f8[/youtube]

 

BRONZE | TBWA\Tequila\Johannesburg – McDonalds McMixa – Small Change Big Smiles.

 

Screen shot 2013-11-15 at 5.56.39 PM

 

BRONZE | 140 BBDO – Instagram Banner

 

[youtube]http://www.youtube.com/watch?v=Ic8_Q24GFeY[/youtube]

 

SILVER | Gloo – BMW 7 Series iPad

 

BMW

 

SILVER | Gloo – DStv BoxOffice Online

 

Screen shot 2013-11-18 at 9.23.36 AM

 

Best Media Plan

 

SILVER | Lighthouse Digital – FNB Retail Banking (collaborated with Gloo)

 

Paid Search Campaign

 

BRONZE | The Media Image – Virgin Active: How To Grow Leads By 160% With The Help of Mobile!

SILVER | Quirk – Woolworths | Always On PPC Campaign

SILVER | Synergize Digital – Prime Meridian Direct Paid Search Entry

 

 

Organic Search Campaigns

 

BRONZE | 2Stroke Interactive – Andy Cab Organic Search Campaign

BRONZE | World Wide Creative – American Swiss Organic Non-Branded and Mobile Search

BRONZE | Synergize Digital – Rovos Rail

GOLD | Synergize Digital – Careers24 Organic Search Entry

 

 

CORE AWARDS: SOCIAL, COMMUNITY & PR

 

Social Media Properties

 

BRONZE | Liquorice – Robertson’s Spices

 

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BRONZE | Quirk – Savanna

 

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994956_701275693224361_1400795718_n

 

SILVER | Gorilla Creative Media – I Love Baking SA (collaborated with First View Media)

 

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GOLD | Hellocomputer – World’s First LIVE Tweeting Honey Badger (collaborated with DraftFCB Johannesburg)

 

Screen-Shot-2013-09-12-at-10.20.14-AM

 

 

Social Media Campaigns

 

BRONZE | DDB South Africa – The 5Gum Experience (collaborated with Seed productions, B4shaw & Retroviral)

 

[youtube]http://www.youtube.com/watch?v=P1tsETDsAYA[/youtube]

 

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BRONZE | M&C Saatchi Abel – Heineken 007

 

BRONZE | The Jupiter Drawing Room (South Africa) Cape Town – Hyundai Superband (collaborated with World Wide Creative)

 

 

SILVER | BNRY & Jupiter Drawing Room JHB – ABSA,  The Democratic Republic of Design (The DRD)

 

[youtube]http://www.youtube.com/watch?v=Ff0Z39LbvFs[/youtube]

 

SILVER | Ogilvy & Mather Cape Town- #AudiA3Exchange (collaborated with OgilvyOne Cape Town & Platypus Productions)

 

GOLD | NATIVE – The Exchange

 

Screen-shot-2013-05-10-at-1.06.27-PM-620x849 IMG_2858-620x826

 

GOLD | Ogilvy & Mather Cape Town – Send your Facebook Profile to Cape Town (collaborated with Flow Communications & R.E.C. Cape Town)

 

[youtube]http://www.youtube.com/watch?v=ERs4d5XjJ7s[/youtube]

 

CORE AWARDS: EMAIL MARKETING

 

Email Campaign

 

BRONZE | Ireland/Davenport – Right2Know Confidential E-mail

 

Email Publication

 

GOLD | spree.co.za newsletter

 

Spree newsletter

 

CORE AWARDS: APPLICATION & TOOLS

 

Browser-Based Software

 

BRONZE | NATIVE – Isuzu Trail View (collaborated with Studio Muti)

 

[youtube]http://www.youtube.com/watch?v=kbg_ZRQk5cc[/youtube]

 

BRONZE | BrandsEye – BrandsEye

 

Handheld/Phone Apps

 

BRONZE | The Jupiter Drawing Room (South Africa) Cape Town  – Mediclinic Baby App (collaborated with Tech Mahindra (IT Solutions and Programming)

 

phones

 

BRONZE | BNRY & The Jupiter Drawing Room JHB – ABSA, The Democratic Republic of Design (The DRD) (collaborated with H-factor)

 

[youtube]http://www.youtube.com/watch?v=Ff0Z39LbvFs[/youtube]

 

Tablet Apps

 

BRONZE | DStv Online – DStv for iPad (collaborated with Immedia)

 

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Tablet Publication

 

BRONZE | Mail & Guardian – Mail & Guardian iPad edition

 

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CORE AWARDS: OTHER DIGITAL MEDIA

 

Digital Installations and Activations

 

BRONZE | Saatchi & Saatchi AtPlay – CPUT Champions of Engineering (collaborated with Etienne la Grange)

 

 

BRONZE | Aqua / Wunderman South Africa – Coca-Cola Swing For Good

 

Screen shot 2013-11-18 at 12.38.52 PM

 

BRONZE | iKineo – Loom Immersive Retail

 

 

BRONZE | Ireland/Davenport – Walking Dead Activation

 

[youtube]http://www.youtube.com/watch?v=gb3I4R58oZ0[/youtube]

 

SILVER | Gloo – FNB ATM Switch

 

Online Video

BRONZE | Liquorice – Chef Wendy’s Cook Along

 

[youtube]http://www.youtube.com/watch?v=eXVWo5Zml6s[/youtube]

 

GOLD | Ogilvy & Mather Cape Town – Klein Kimmie

 

[youtube]http://www.youtube.com/watch?v=RITxrVKgJfU[/youtube]

 

CORE AWARDS: BRANDED CONTENT

 

Branded Content

SILVER | Ogilvy & Mather Cape Town – Send your Facebook Profile to Cape Town

 

[youtube]http://www.youtube.com/watch?v=ERs4d5XjJ7s[/youtube]

 

SILVER | NATIVE – Nedbank Ke Yona (collaborated with The Institute of Amazing Shit, Net#work BBDO, BonNgoe Productions & Universal Productions)

 

Screen shot 2013-11-18 at 12.45.56 PM

 

GOLD | Hellocomputer – World’s First LIVE Tweeting Honey Badger (collaborated with DraftFCB Johannesburg)

 

[youtube]http://www.youtube.com/watch?v=xGTptt7iwj8[/youtube]

 

CORE AWARDS: INTEGRATED / MIX MEDIA

 

Integrated Digital Marketing / Campaigns

 

BRONZE | Lynne Mackenzie & Partners – Integrated Digital Marketing / Campaigns – Doritos house Party

 

[youtube]http://www.youtube.com/watch?v=BZbbZkX0fr8[/youtube]

 

BRONZE | iKineo – Loom Immersive Retail (collaborated with Michael Elion, Duvan -Durand – The Institute, Adam Hill, Daniel Ting Chong, Emma Cook)

 

 

SILVER | Yonder Media – Hungry Lion Mobile Coupon Campaign

 

[youtube]http://www.youtube.com/watch?v=fkCO13drNX4[/youtube]

 

GOLD | Hellocomputer – RAV4 Outdoor Website (collaborated with DraftFCB Johannesburg)

 

[youtube]http://www.youtube.com/watch?v=0h5RIDciv1U[/youtube]

 

Multi-platform Publisher (>3 platforms)

 

BRONZE | DStv Online – DStv Catch Up

 

Screen shot 2013-11-18 at 12.56.02 PM

 

BRONZE | EYEWITNESS NEWS (collaborated with Liquorice)

 

Screen shot 2013-11-18 at 12.57.40 PM

 

SILVER | Liquorice – whatsfordinner?

 

Screen shot 2013-11-18 at 12.59.41 PM

 

GOLD | DStv Online – Big Brother Africa

 

Screen shot 2013-11-18 at 12.59.55 PM

 

CRAFT AWARDS

 

Editorial (media – news, magazines, radio, and TV stations/networks)

 

SILVER | Daily Maverick

 

Screen shot 2013-11-18 at 1.42.08 PM

 

Interface, Interaction, Navigation, UX

 

SILVER | Ogilvy & Mather Cape Town – Be the Champion Coach (collaborated with OgilvyOne Cape Town)

 

Be The Coach

 

SILVER | Hellocomputer – Toyota Hilux Dakar Emailer (collaborated with DraftFCB Johannesburg)

 

[youtube]https://www.youtube.com/watch?v=_Y9kbXmPXII[/youtube]

 

Graphic Design, Illustration, Animation

 

SILVER | Ogilvy & Mather Cape Town – #AudiA3Exchange (collaborated with OgilvyOne Cape Town & Platypus Productions)

 

Audi a3 exchange

 

SILVER | iKineo – Loom Immersive Retail (collaborated with Michael Elion, Adam Hill, Daniel Ting Chong & Emma Cook)

 

Loom Immersive Retail Loom ikineo

 

Tech. Innovation

 

SILVER | iKineo – Loom Immersive Retail (collaborated with Michael Elion, Duvan Durand – The Institute, Duvan Durand – The Institute & Daniel Ting Chong,)

 

 

SILVER | Gloo – Pixel Pong

 

Pixel Pong

 

SILVER | Hellocomputer – Toyota Hilux Dakar Emailer (collaborated with DraftFCB Johannesburg)

 

[youtube]http://www.youtube.com/watch?v=_Y9kbXmPXII[/youtube]

 

SILVER | 140 BBDO – Pinhole Camera Emailer (collaborated with Ninjas For Hire)

 

[youtube]http://www.youtube.com/watch?v=zEhk7lZhGIA[/youtube]

 

INDIVIDUAL & TEAM AWARDS

 

Best Editorial Team

Mail & Guardian

 

Best Digital Editorial Individual

EYE WITNESS NEWS – Janine Willemans

Daily Maverick – Rebecca Davis

 

Best Community Manager

Liquorice – Jane-Anne Hobbs

EYEWITNESS NEWS  – Dori Van Loggerenberg

 

Best Creative

Hellocomputer – Matt Thompson

 

Best Client Service

NATIVE – Elizabeth Janse van Rensburg

 

Best User Experience Designer

HellocomputerRyno van Niekerk

 

Best Digital Strategist

MACHINE – Andy Gilder

 

Best Social Media Marketer

Quirk – Catherine Scott

 

Best Paid-Search Marketer

Quirk – Linah Thandiwe Maigurira

 

Best Organic-Search Marketer

Synergize Digital – Tim Withers

 

Best Student

AAA – Luscha Brink & Melissa Fontini (Netflorist campaign)

 

Best Youngster

Burn Media – Stuart Thomas

 

SPECIAL HONOURS

 

Best Agency

NATIVE

 

Best Publisher

Mail & Guardian

 

Best Individual Contribution to SA Digital Media & Marketing

Jarred Cinman

 

www.thebookmarks.co.za

 

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