SANBS

 

With blood stock running dangerously low The South African National Blood Service (SANBS) needed to send out an urgent call for donors, a message that needed awareness the equivalent to that of front page news.

 

Net#work BBDO answered the brief by taking over the mastheads of 13 free community newspapers by turning their titles into blood-level barometers. The red fill reflected the current supply level, alongside a message about the critical low. The campaign received enough attention to bring the country’s blood stock level back up to where it needed to be.

 

Credits:

 

Executive Creative Director: Brent Singer/Jenny Glover

Art Director: Juliet Honey

Writer: Jeff Tyser

Photographer: Clive Stewart

 

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3 Comments

  1. This is such a great idea. The execution reminded me a bit of http://www.youtube.com/watch?v=4tYMMXiH_hs , but the idea is different. Nice work.

  2. … I just prefer the way the Brazilians did it first.

    http://www.youtube.com/watch?v=4tYMMXiH_hs&noredirect=1

  3. Not quite the same thing but it does remind me of the Belgian blood bank print ad from many years ago – they used their red, yellow and black flag with the red depleted to almost nothing. Two other irks: why is ‘Country’ with a cap ‘c’? And ‘days’ needs an apostrophe to convey the possessive, as in days’.