With blood stock running dangerously low The South African National Blood Service (SANBS) needed to send out an urgent call for donors, a message that needed awareness the equivalent to that of front page news.
Net#work BBDO answered the brief by taking over the mastheads of 13 free community newspapers by turning their titles into blood-level barometers. The red fill reflected the current supply level, alongside a message about the critical low. The campaign received enough attention to bring the country’s blood stock level back up to where it needed to be.
Executive Creative Director: Brent Singer/Jenny Glover
Art Director: Juliet Honey
Writer: Jeff Tyser
Photographer: Clive Stewart