NSRI

 

This newly released awareness campaign for the National Sea Rescue Institute was done pro bono by Ogilvy & Mather Cape Town. The series of print ads features beautiful photography by Guy Neveling of NSRI volunteers from Kommetjie, Simonstown, Strandfontein, Bakoven and Table Bay at work, with a few unexpected extras. The copy reads, “Anyone can save a life. All it takes is a donation.” Which began with the donation of time by everybody involved to produce the campaign.

 

www.nsri.org.za

 

Credits:

 

The cast:

Young boy : Ilyaas Osman

Little girl : Keryn Barlett

Granny : Gill Ingram

 

Agency:

Creative Group Head: Prabashan Pather

Art Director: Delano Chengan

Copywriter: Yazeed Solomons

Retouching: Tim Lake

Photographer: Guy Neveling

Producer: Merle Bennett

Account Director: Ryan Rabinowitz.

 

Guy Neveling

Ogilvy CT

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2 Comments

  1. Beautiful! Nice one Prabashan and team. Love the photography. Looks like film. Bet it is.

  2. Howzit Wallace…you know me well: ) Unfortunately not film…