Fashion designer Anisa Mpungwe of Loin Cloth & Ashes has teamed up with fashion retailer Mr Price (MRP) once again for a new collection celebrating Africa that launches next week.
Anisa’s journey with MRP began back in 2008 when she was announced the winner of the Elle Rising Star Design Award, an annual competition in association with MRP. Since her win, Anisa has established herself as a force within the local fashion industry.
For this collection, Anisa aimed to create a classic brilliantly-styled range both affordable and accessible. She says, “I recently traveled through Africa where I was seduced by the energy of African cities. During my travels, I attended a wedding in Nigeria where I noticed how people embrace colour. They weren’t afraid to be loud and expressive, both vocally and in dress! I also enjoyed how people followed current fashion trends while staying true to their African roots.
“Africans are bold and fearless when it comes to print. This inspired me to create a strong print story with a slightly progressive feel. I love how the prints in this collection clash against each other to create pieces that are interesting and special. I’ve also incorporated geometric shapes, which are a favourite design element of mine. My hope is that a variety of women, slim or full-figured will enjoy wearing this collection as much as I enjoyed designing it. I played with proportions that flatter most figures and considered what a woman would like to show off from the length of her dress to the position of her sleeves. And while the collection is figure-conscious, it’s also playful and relaxed.”
Not only does MRP welcome Anisa into their stores, they are also proud to welcome her as an official ambassador for the MRP Foundation. The newly-launched Ambassador & Mentorship programme provides significant individuals at the top of their field within the fashion and design world with the opportunity to represent the organisation while allowing them the chance to mentor previously unemployed young South Africans who are enrolled in the MRP Foundation’s JumpStart Programme.
The JumpStart Manufacturing Programme directly addresses South Africa’s youth unemployment challenge by developing manufacturing skills for the youth and facilitating an associated trainee placement programme within MRP’s local supply chain. As an ambassador for the MRP Foundation, Anisa will facilitate the teaching of specific learning modules, which form part of the JumpStart Manufacturing Programme, while raising awareness for the MRP Foundation and its programmes.
Anisa’s range will be available in select MRP stores and online at mrp.com from 27 October.