12 Nov Introducing: Albino Creations | Beautifully Odd Animation, Illustration and Design
With a vast combined creative skill set and a shared love for whiskey, bikes, sci-fi and making music, long-time friends Werner Burger and Louis Minnaar started Albino Creations. This animation, illustration and design studio specialises in 2D and 3D animation as well as print-, static- and interactive design and illustration and have created everything from a spaceship to a 3D billboard to labels for beer bottles. We caught up with them to find out more about their appreciation for oddities which inspired their name and philosophy.
What are your backgrounds?
We both studied design at the same time and the same institution. Both of us have rich backgrounds in print and motion design and we are also part-time musicians – Werner is a member of A Skyline on Fire and Louis of Bittereinder and MiNNAAR.
When and why did you decide to start Albino Creations together?
The power of collaboration became apparent to us over the last few years. We always wanted to work on something together as we share a similar approach to our work. After many ideas for self-initiated projects we decided to tie the creative knot and launch Albino. We also both love whiskey, bikes and sci-fi so it wasn’t hard to imagine our collaboration working.
What’s the story behind the name?
The name came up over dinner one night, and just stuck. To us, the name is bold and daring and begged for an identity design that is filled with striking black & white imagery. Albino, to us, refers to something rare and unique which is something we always strive for in our creative output.
What do you specialize in?
We specialize in 2D and 3D animation, print-, static- and interactive design as well as tactile and digital illustration. In the end, it’s all light waves and frequency.
Describe your aesthetic and what it’s inspired by.
We believe that within every brief lies a perfect solution that is striking and communicative, so it’s hard to narrow our approach down to a specific aesthetic but we find that the odd things in the world are often the most beautiful. A flower growing in a slab of concrete, the fingernails of someone you love, colourful textiles caught on a fence, a deserted theme park in the dusk. Sometimes this beauty exists only because it is unnatural, because it inexplicably manages to be truly different, to be unique. We are wholeheartedly engaged in the pursuit of these rarities, stormchasers hunting down perfection in the most unexpected places.
What does the average day look like at the Albino Creations HQ?
Our HQ is currently in Pretoria, the city we both grew up in and love and a place that is a source of constant inspiration. Each day is filled with copious amounts of coffee, emails, challenges and discoveries. Oh, and we do some design work as well.
What have been some of the challenges since starting Albino Creations?
Every designer and animator is faced with the challenge of creating work that feels relevant and fresh, and this is certainly true for us. Since starting this collaboration however, it feels as though we are moving from strength to strength as we are constantly adapting our workflow to build on each other’s skill set.
What have been some of the highlights?
A definite highlight would be recent animation work for the Vuzu AMP (via DARLING in Johannesburg). It is not every day that you get paid for animating a spaceship!
What are your plans for the near future and where do you hope to see Albino Creations a few years from now?
We have been very fortunate to sustain our creative endeavours over the last few years and to us, to be able to continue on this path would be the ultimate adventure. We certainly have plans to grow Albino over the next couple of years however, and would love to delve deeper into the realms of digital- and interactive design.