When presented with the opportunity to submit his work to the International Society of Typographic Designers, the typography guild in the UK, Mark Modimola married his two loves; hip-hop and history to create his musical take on the theme: Everything About One Thing.
He compiled a box of posters that reflect the journey of hip-hop, with each typographic poster highlighting various aspects of the genre. Packaged as a LP and titled “The Rap Lyricists Posters”, this is Mark’s ode to rap.
The first step in Mark’s mission was to conduct research that would be the foundation on which he could build. He went through an assortment of material which included videos and documentaries as well as reading numerous articles. He says, “It was a stout mixture of reading weird and sometimes subjective articles that contained little gems in them”. However it was not all bad. Literature by Erwin Bosman and Adam Bradley spurred him on and kept him motivated as he worked his way through all of the information he had at his disposal. He told us, “It was my favourite project of last year, ’cause I spent most of it on youtube!”
Inspired by one of the treasures he found during his research; the documentary The Art of Rap by Ice T, Mark opened himself up to viewing hip-hop holistically and by doing so was able to solidify his concept for his project .
With his interests raging from the elements, format and the flow of hip-hop music to lyric quality and artist roles in the genre, Mark researched the origins of hip-hop and sifted through copious amounts of music before deciding on the featured eight artists and songs. Once the track list was finalised the next step was to dissect each song in order to create posters that would be both typographically successful and aesthetically pleasing.
1. Eric B and Rakim – I know you got soul
2. Mos Def (Yasiin Bey) – Life in Marvellous Times
3. Jay Z – F.U T.W
4. Talib Kweli – Numerology
5. Eminem – Rhyme or Reason
6. Andre 3000 – Sleazy 2.0 Get Sleazier
7. Lupe Fiasco – Hip Hop Saved My Life
8. Kendrick Lamar – Hiii Power