Structural Fashion in Fortune’s Autumn/Winter 2015 Collection GATTACA

 

Fortune's Autumn/Winter 2015 Collection

 

Local womenswear label Fortune just released their Autumn/Winter 2015 collection titled GATTACA which takes inspiration from the futuristic plot and nod to 1940s styling in the 1997 film of the same name. This collection is made up of subtle statement pieces, exactly as owner and designer Georgia East intended. Inspired by the architectural aesthetics of the mid-twentieth century, she designed this collection with a stark palette and strong modernist lines to create what Georgia calls “clothing built for the city”. She says, “The GATTACA collection has held so much intrigue for me as it has allowed me to combine my passion in two very different areas of design; what we wear and where we live.”

 

Georgia launched Fortune in 2014 with Boy Femme, her Spring/Summer 2014/15 collection. Building on the beautiful shapelessness of this range, the second collection strikes a delightful balance between form and function. Speaking of the label’s androgynous aesthetic, Georgia says she believes that modern fashion should be fluid and not necessarily beholden to traditional gender stereotypes. She explains, “While I’m not against the idea of femininity as FORTUNE specialises in women’s apparel, I’d rather create clothing that is non-restrictive, non-conformist, and doesn’t make use of any overtly obvious roles. Clothing should mirror the tastes of the individual, instead of it creating the personality for the wearer.”

 

Credits:

 

Photographer: Chris Schofield
Model: Karoelien Pretorius
Fashion, styling and art direction: Georgia East

 

Shop Fortune at fortuneclothing.co.za or on spree.co.za. Also find Fortune on Facebook and Insagram for updates.

Check out Georgia’s blog and her personal Instagram account for some of her other adventures.

 

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