This year the Loerie Awards relocated to Durban, land of eternal summer, to shine a light on the best in brand communication. Following a week of creative learnings and festivities at various beachfront venues, the 37th annual ceremony took place from 15 – 16 August and over these two days a total of 299 awards were handed out. Here we’ve rounded up the big winners who took home Craft Gold, Gold and Grand Prix. Visit the Loeries site for a full list of 2015 winners across all categories.

 

CRAFT GOLD

 

Digital and Interactive Communication: Digital Crafts

 

Suzelle does Christmas (Spit Braai) by M&C Saatchi Abel for takealot.com

 

 

SoundBite by Ogilvy & Mather Johannesburg for KFC

 

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Live Events, Activations and Sponsorship: Live Crafts

 

15 Bucks by Network #BBDO for Chicken Licken’s Bang Bang Mix

 

 

Crafts – Print/Outdoor and Out of Home: Art Direction

 

Night Tours (Wild Dog, Red Panda, Lion, Owl) by Y&R SA for the Johannesburg Zoo

 

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Crafts – Print/Outdoor and Out of Home: Illustration

 

Fine Line by Joe Public for Lovers + Condoms

 

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Adventure Beckons (Mursi, Dongria Kondh) by IMPACT BBDO Dubai for Mercedes-Benz G-Class

 

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Radio Communication: Writing

 

Give Me Strength (Lacing Up Your High Tops) by Ogilvy & Mather Johannesburg for Lucozade

 

 

Travel before it’s not fun anymore (Beer Fest, Music Fest, Beach Party) by TBWA\Hunt\Lascaris Johannesburg for Flight Centre, Student Flights

 

 

 

 

 

Radio Communication: Radio Craft – Non-English Writing

 

Igugu (Thembi, Senzo, Khanyi) by FCB 1886 for Cell C, C-Surance

 

 

 

Television, Film and Video Communication: Direction + Production Design + Best use of Licensed Music

 

Made of Black by BBDO Africa, Abbot Mead Vickers BBDO for Guinness

 

 

Television, Film and Video Communication: Production Design

 

The Great Dlamini by Egg Films for Chicken Licken

 

 

Television, Film and Video Communication: Writing + Performance

 

One of a Kind by King James Group for Santam

 

 

Give Me Strength (Gum in Hair, Performance Art, Water Feature, Static) by Ogilvy & Mather Johannesburg for Lucozade

 

 

 

 

Television, Film and Video Communication: Animation

 

Amumu: The Curse of the Sad Mummy by Shy the Sun for Riot! Games, League of Legends

 

 

Student Awards: Illustration

 

The Extraordinary Mind of Petula Primrose by Stellenbosch Academy’s Simone van der Spuy

 

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GOLD 

 

Communication Design: Direct and Promotional Mail

 

The Tribal Rapport Field Guide by IMPACT BBDO Dubai for Mercedes-Benz, G-Class

 

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Communication Design: Creative use of Paper

 

Recycle to learn by Havas Worldwide for UBCI GROUPE BNP PARIBAS, CSR

 

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Communication Design: Interior Design and Temporary Structures

 

Roastery and Cafe Design by Haldane Martin CC for Truth Coffee

 

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Communication Design: Package and Insutrial Design

 

The EasyFill Multitool by The New Order for Gyproc Rhinolite, EasyFill

 

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Digital and Interactive Communication: Social Media

 

#TheDress by Ireland/Davenport for Salvation Army, Carehaven

 

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Give Mom Back Her Name by IMPACT BBDO Dubai for Un Women

 

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PR Communication: PR Campaign

 

Get me to 21 by Lowe and Partners Cape Town for the Organ Donor Foundation

 

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Goodbye Bad Luck by IMPACT BBDO Dubai for Loto Libanais

 

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Live Events, Activations and Sponsorship: Live Events

 

The Desert Comes Alive by Witch & Wizard Productions for Northern Cape Tourism

 

 

Live Events, Activations and Sponsorship: Sponsorship

 

Woordfees 2015 by King James Group for Sanlam

 

 

Media Innovation: Single Medium

 

The Cup of Life by Ireland/Davenport for the National Museum of Military History, World War 2 Exhibit

 

 

Back Off Radio by Geometry Global Dubai for the Roads and Transport Authority

 

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Outdoor and Out of Home: Direct Mail

 

The Cup of Life by Ireland/Davenport for the National Museum of Military History, World War 2 Exhibit

 

 

Print Communication: Newspaper Advertising

 

#TheDress by Ireland/Davenport for Salvation Army, Carehaven

 

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Print Communication: Magazine Advertising

 

Don’t Text and Drive by Y&R SA for Jaguar Land Rover SA

 

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Print Communication: Indoor Posters

 

Safe Side (Shepherd Dogs, Rats, Foxes) by IMPACT BBDO Dubai for Mercedez-Benz, Active Lane Keeping Assist

 

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Leech, Scorpion, Spider by Y&R SA for Jaguar Land Rover SA, Land Rover Surround Camera System

 

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Radio Communication: Radio Station Commercials

 

Give Me Strength (Night Before The Project, Team Building, Lacing Up Your High Tops) by Ogilvy & Mather Johannesburg for Lucozade

 

 

Travel before it’s not fun anymore (Beer Fest, Music Fest, Beach Party) by TBWA\Hunt\Lascaris Johannesburg for Flight Centre, Student Flights

 

 

 

 

Pillow Talk (Cream, Michelle, Tuesday) by IMPACT BBDO Dubai for BHV Sofa Bed

 

Television, Film and Video Communication: TV and Cinema Commericals (up to 90s)

 

One of a Kind by King James Group for Santam

 

 

Television, Film and Video Communication: TV and Cinema Commericals (above 90s)

 

Made Of Black by BBDO Africa, Abbott Mead  Vickers BBDO for Guinness

 

 

Television, Film and Video Communication: TV and Cinema Commericals (above 30s) + Integrated Campaign

 

Give Mom Back Her Name by IMPACT BBDO Dubai for UN Women

 

 

Television, Film and Video Communication: Branded Content Video + Integrated Campaign

 

One Rand Man by King James Group for Sanlam

 

 

Ubuntu Award for Sustainable Marketing

 

Hope Soap by Y&R SA for The Safety Lab

 

 

Recycle to learn by Havas Worldwide for UBCI GROUPE BNP PARIBAS, CSR

 

 

Effective Creativity

 

Coke Bobby by FCB South Africa for Coca-Cola SA

 

 

The Rescue Continues by Geometry Global for Sawa Mninjah’s Rescue Radio

 

 

Service Design

 

Handle On Hygiene by Geometry Global Dubai for Unilever, Lifebuoy

 

 

Student Awards: Newspaper and Magazine Advertising

 

Drown The Noise (Excavator, Train, Plane) by the AAA School of Advertising Cape Town’s Gregory Booysen for Bose

 

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Student Awards: Collateral Design

 

African Quilt by the AAA School of Advertising Cape Town’s Princess Kabeya, Maxine Flandorp and Wilmie Klop for National Geographic

 

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Student Awards: Publication Design

 

Disaster Diary by the AAA School of Advertising Cape Town’s Tarien Bruwer, Roxanne Simpson and Greg Kentgens for National Geographic

 

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Student Awards: Integrated Campaign

 

Give A Hand by the AAA School of Advertising Cape Town’s Gregory Booysen and Sam Newdigate for Oreo

 

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GRAND PRIX

 

Digital and Intercative Communication: Digital Applications, Games and Interactive Tools

 

SoundBite by Ogilvy & Mather Johannesburg for KFC

 

 

Television, Film and Video Communication: Branded Content Video – Single Execution

 

Black Cats On Holiday by IMPACT BBDO Dubai for Loto Libanais

 

 

 

From an insider’s city guide to bite-sized stories from Durban, find more content surrounding the #Loeries2015 here.

 

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