We’ve all been there: a member of your family or one of your friends gives you a gift, and you wish they’d given you the receipt too so you can return it. Playing off this scenario, the South African National Blood Service teamed up with DDB South Africa and Spitfire Films’ director Markstry for the #BetterGiftChallenge. Instead of giving a gift that’s pretty much useless or just plain unsightly, the stars of this 5 part TVC series plead with their loved ones to rather give the gift of life by registering to become a blood donor.
You can be part of the challenge too by heading over to the SANBS website to nominate someone. Then, create a video challenging them to donate blood (instead of giving you a horrible gift for your next birthday). Watch the skits below for inspiration.
Agency: DDB South Africa / Business Director: Marees Bostander / Account Executive: Thabi Kgasapane / Executive Creative Director: Matthew Berge / Creative Director: Chris Charoux / Art Director: Ryan Dupen / Copywriter: Emile Spies / Agency Producer: Puleng Khabutlane / Production House: Spitfire Films / Executive Producer: Liesl Karpinski / Producer: Cherice Whewell / On-Set Producer: Bronwynne Hanger / Director: MARKSTRY/ DOP: Waldo Pretorius / AD: Thobelani Faku / Editor: Jo Gibbon / Art Director: Wayne Smith / Wardrobe Stylist: Thando Lobese