In a hard-hitting new video for The Salvation Army, OwenKessel Leo Burnett bring home the reality of human trafficking through a chillingly effective activation. About the campaign, the agency explain: “People know human trafficking is a reality but they don’t really know how it happens and no one really believes it can happen to them. To show how easily anyone can become a victim, we did what human traffickers do – we set up a fake brand and offered people a job that was too good to be true.” 

Credits:

Agency: OwenKessel Leo Burnett  // copywriter: Stephanie Larsen & Jonathan Dennis // art director: Helene Burger

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