There is a difference between being a good artist and being a successful artist. Most successful artists have gotten to where they are through a sound understanding of the business side of things. In light of this, the UCT Graduate School of Business (GSB), in partnership with Between 10 and 5, is running a competition to award one local artist a place on its Business Acumen for Artists programme for 2016.
The course, which is valued at R8000, will focus on key business skills such as how to negotiate when pitching artworks, how to manage finances, how to market your work, and how to navigate administrative work such as budgeting, cash flow and tax.
Heading up the course is the multi-talented Elaine Rumboll – entrepreneur, former performance artist, internationally published award-winning poet, blues singer and academic. Elaine, who has run the programme for a decade now, strongly believes that any artist across any discipline can benefit from the course, which also offers the chance to network with other creative professionals.
Over the years the programme has produced some notable business-savvy artists including fine artist Lorraine Loots, designer and pattern-maker Renée Roussouw, and Youtube sensation Suzelle DIY.
The course takes place every Monday evening from 6pm to 9pm and runs from the 29 August to 28 November, over 13 weeks at the UCT GSB campus. Delegates are further supported by six months of mentoring.
To enter the competition simply answer the questions below and send them, along with your name, surname and contact details to firstname.lastname@example.org
- How would you benefit from the Business Acumen for Artists short course?
- What is your artistic field of practice?
- What would a success look like for you at the end of this programme?
Make sure you get your answers in before the competition deadline on the 29 July 2016.
For more information about the Business Acumen for Artists short course, contact the Executive Education department at the UCT GSB on 0860 UCT GSB.