Frances Pryce Lewis is 20-years-old and currently studying a BA in fashion design at FEDISA. She describes her aesthetic as “feminine and youthful” and her primary inspiration comes from nature, often adding patterns of plant motifs to her garments using hand-craft techniques such as beading and embroidery.
In this fashion story she presents her original designs in a series of 35mm film photographs lensed by Sabrina Scott. “I wanted photographs of the pieces I’ve made and Sabrina’s youthful aesthetic was a good fit,” explains Frances about the collaboration. Striking model Feloosh Baardman represented by 10 Artists Management stuns in the editorial, as Frances enthuses: “She just has such an extraordinary face, she’s a real unique beauty.”
Hand painted pieces in soft colours and delicate textiles stand out against an everyday suburban setting. “The day was really fun. It’s just Sabrina and her film camera, there’s no big lights or anything fancy which made the setting really relaxed. We were playing music, laughing and just chatting about things. It was an all-girls team which always makes for a really cool dynamic,” says Frances of the experience.
Looking into the future, the precocious young creative has big dreams. Frances would like to be seen as an influential figure in the South African and global fashion industry, saying: “I graduate next year and I am most looking forward to doing what I love for a living and making a significant impact in the fashion industry.” Follow her journey on Instagram.