Dickies is renowned and recognised as the quintessential American workwear brand, and has reserved that notion for the past 100 years. With this heritage in mind, Dickies fashion lines combine both function and style to create workwear remastered for the quintessential hard worker – whatever their craft. Dickies believes “that passion is our work and that great work deserves great style. Our craft is our story.”
In telling this story, Dickies has partnered with hardworking ambassadors to bring their latest collection to life with a video series that personifies all that Dickies stands for. In documenting each ambassador’s personal story, Dickies aims to celebrate passion, work and dedication to one’s craft as we get an inside look into the lives of those making waves on the ground.
One of these ambassadors is graffiti artist, ‘Bias’.
Bias, a respected and well-known South African graffiti artist, has been painting the streets of Johannesburg for the last decade. The artist has featured in local and international books and magazines and is extremely knowledgeable about the medium and the lifestyle of graffiti.
He mainly focuses on large scale, beautifully coloured murals, often in the city’s expansive underground. Bias also offers local graffiti tours that provide insight into the vibrant and vivid world of graffiti. We speak to the artist about inspiration, painting in tunnels and hidden spots and his most memorable piece.
Where do you find inspiration for your graffiti pieces?
In terms of colours, everyday life, changing sunsets and nature. In terms of actually doing it I find it very relaxing much like colour therapy.
Which would you say is your most memorable or sentimental piece and where is it?
Haha, that’s really hard to answer but I recently completed a wall for my dad who passed away last year, it’s a large grey and green mural along Malibongwe drive between Linden and Robindale.
Where is the strangest place you’ve put your tag?
Probably on a boat once…
Do you have a day job?
Yes I am an Archaeologist currently completing my PhD. I also work for a tour company called Past Experiences that does inner city graffiti and heritage tours.
If you had to tag one word to describe Dickies, what would it be?
How does Dickies’ long standing heritage align with the art of graffiti?
I think it caters to the underground writer very well and it’s as durable as the paint is 😉
Why do you choose to paint underground walls and tunnels as opposed to more public spots?
I feel it is my niche, something that many others don’t do, I enjoy exploring and having peace and quiet when I am working. For me it’s very meditative breathing slowly into a mask and not thinking about too much. I do still paint large murals above ground but #virginconcrete is my thing!
Visit the Dickies website to watch more of the hard-working video series at www.dickies.co.za.
Follow Dickies on Instagram and Twitter at @DickiesAfrica.