Puma introduces a stylish film directed by Paul Ward featuring a mix of talented musicians all respected for their unstoppable drive: Nasty C, Gigi Lamayne, Mashayabuqhe KaMamba, Nonku Phiri and Rolo Rozay.
The campaign signals the launch of Puma’s IGNITE Limitless Hi-Tech sneakers and follows the artists on the go, everywhere from Orlando West to the top of high-rise buildings in the CBD, re-affirming the notion that Johannesburg is the city where the hustle never stops. The bass-heavy track used is by experimental, electronic visionary Sibot. Check it out below.
Agency: 99c Communications / Account director: Hettie Swart / Broadcast media producer: Silke Gehring / Jnr. broadcast media producer: Thulie Ndida / Art director: Candice Lind / Copy writer: Nic Helme / Production company: 0307 / Director: Paul Ward / Executive producer: Jo Barber / Producer: Allison Swank / DOP: Deon Van Zyl / Sound design: Simon Kohler / Stylist: Jamal Nxedlana / Post production company: Left Post productions / Editor: Saki Bergh / Grading: Keno Naidoo / Music: Sibot / Voice over: Tumi Molekane / Final sound mix: The Workroom / Sound engineer: Michael Botha.