Visually arresting and executed with precision, Cleo Droomer’s Autumn/Winter Collection showing at Mercedez Benz Fashion Week is making impressive waves in the fashion industry, locally and internationally.
His impeccable collection debut represents, quite literally, a labour of love. Cleo has a unique, hands on approach to making clothes.
“I currently design, make the patterns, cut and stitch up everything you’ve seen of my work. I’m a one man show at the moment, but I’m looking to employ some help to help me produce my clothing,” he explains.
Glamorous as well as wearable, his garments combine luxuriant looks with comfort, splicing together elements of couture, work wear and commercial mass fashion, seamlessly.
To celebrate the fashion designer’s re-emergence onto the scene after a stint in the corporate realm, 10and5 caught up with him to talk inspiration, South African fashion and his ambitions looking ahead.
Tell us a bit about your background. What has your creative journey been so far?
What are the best and worst things about pursuing design in South Africa?
How would you like to see your brand grow in 2017 and beyond?