Last month, Glenfiddich, the world’s most awarded single malt scotch whisky, launched a game-changing luxury Independent Bar in Braamfontein. Constructed in a basement beneath the vibrant streets of Braam, its plush interior blends old world opulence with contemporary innovation reflecting the beauty of Johannesburg; a buzzing city built by movers and shakers, who dare to do things differently.
Here are our five favourite things about the Glenfiddich Independent Bar.
Glenfiddich combines the art of making cocktails with innovative audio capture. The system uses a unique audio device that analyses your speech patterns to create a unique cocktail based on the various characteristics of your voice.
An Intimate Bar Experience
The bar, located in an underground venue in Braam, is limited to 50 guests per night and is open from Thursdays to Saturdays for three months only. The space harkens back to the days of good conversation in speakeasy bars. You’ll be able to avoid frenzied crowds and enjoy drinking in this beautiful venue while admiring its fine finishings. Trust us, you won’t have any problem getting the bartender’s attention.
The Sense of Occasion
If you want to experience the satisfying taste of The Glenfiddich Independent Bar, then you need to request an invite online. There’s no pitching up unannounced. The minute you step into the venue, you’ll know it’s filled with like-minded people who, like you, appreciate the taste of good whisky.
An Innovative Approach to Whisky
Glenfiddich is constantly re-inventing the art of whisky drinking. Drinking it neat or on the rocks is not the only way to enjoy this single malt whisky. With Glenfiddich’s range of tailored cocktails, it’s a drink for creative pioneers, thought leaders and entrepreneurs – for those who can appreciate its rich history, its refined taste, and of course, Glenfiddich’s ability to deliver the unexpected.
The Mystery Location
If you were walking down a flight of stairs off an inconspicuous side street, you’d never expect to enter this plush, speakeasy bar. The Glenfiddich Independent Bar is located in a basement in the heart of Braamfontein. We don’t want to reveal too much about this one-of-a-kind experience, so why not cure your curiosity and request a personal invite online?
Find out more about the Glenfiddich Independent Bar over here.
This article is made possible by Glenfiddich.